Senior Customer Activation & Marketing Lead

MiniMed; Stamford; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Flexible benefits

Job summary

MiniMed is seeking a Customer Marketing Specialist to drive customer-facing activation and field execution in the UK and Ireland. You will translate product plans into campaigns and compliant messaging, coordinating with product, sales, education, medical, regulatory, operations and agency partners.

You will lead campaigns, develop field tools, and monitor performance to support launches, retention and base growth with a data-driven approach.

Qualifications

• Degree-level qualification required, ideally in marketing, business, life sciences or a related discipline.
• Professional marketing qualification preferred, such as CIM, postgraduate marketing qualification, MBA with marketing focus, or equivalent senior-level marketing development.
• Typically 8–10+ years’ experience in customer marketing, commercial marketing, brand marketing or launch activation.
• Experience in healthcare, medical devices, pharmaceuticals, life sciences or another regulated commercial environment strongly preferred.
• Proven ability to use insight, segmentation, performance data or market intelligence to identify opportunities and translate them into measurable activation plans.
• Experience developing campaigns, field tools, customer journeys, account activation materials and compliant customer-facing messaging.
• Launch experience involving complex products, regulated claims, multiple stakeholders and field deployment.
• Strong commercial acumen, analytical confidence and ability to turn data into recommendations, initiatives and improved execution.
• Strong stakeholder engagement skills, with the ability to secure support and collaborate effectively across functions.

Responsibilities

• Identify activation opportunities using customer insight, account feedback, field intelligence and campaign data.
• Translate product and launch plans into customer-facing campaigns, field tools and compliant messaging.
• Support launches through HCP pre-engagement, account materials, customer communications and campaign tracking.
• Deliver installed base and retention communications.
• Prepare field enablement and objection-handling tools.
• Track performance and recommend corrective action.
• Coordinate delivery across internal teams and agency partners.

Skills

Customer marketing

Commercial marketing

Brand marketing

Launch activation

Stakeholder engagement

Education

Degree-level qualification in marketing, business, life sciences or related

Professional marketing qualification (CIM, MBA with marketing focus)

Job description

MiniMed is seeking a Customer Marketing Specialist to drive customer-facing activation and field execution in the UK and Ireland. You will translate product plans into campaigns and compliant messaging, coordinating with product, sales, education, medical, regulatory, operations and agency partners.

You will lead campaigns, develop field tools, and monitor performance to support launches, retention and base growth with a data-driven approach.