Senior Customer Activation Marketing Lead

DSL-MiniMed (UK) Limited; Watford; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Flexible benefits package

Job summary

MiniMed is seeking a Customer Marketing Specialist to deliver customer-facing activation and field execution across the UK and Ireland, translating plans into campaigns, tools and compliant messaging.

You will collaborate with product, sales, education, medical, regulatory, operations and agencies; require degree level in marketing or life sciences, CIM preferred, and 8–10+ years in customer/commercial marketing with healthcare experience.

Qualifications

• Degree-level qualification in marketing, business, life sciences or related discipline.
• CIM or postgraduate marketing qualification preferred, MBA with marketing focus or equivalent.
• 8–10+ years’ experience in customer marketing, commercial marketing, brand marketing or launch activation.
• Experience in healthcare, medical devices, pharmaceuticals, life sciences or another regulated commercial environment preferred.
• Proven ability to use insight, segmentation, performance data or market intelligence to identify opportunities and translate them into measurable activation plans.
• Experience developing campaigns, field tools, customer journeys, activation materials and compliant messaging.
• Launch experience involving complex products, regulated claims, multiple stakeholders and field deployment.
• Strong commercial acumen, analytical confidence and ability to turn data into recommendations.

Responsibilities

• Identify activation opportunities using customer insight, account feedback, field intelligence and campaign data.
• Translate product and launch plans into customer-facing campaigns, field tools and compliant messaging.
• Support launches through HCP pre-engagement, account materials, customer communications and campaign tracking.
• Deliver installed base and retention communications.
• Prepare field enablement and objection‑handling tools.
• Track performance and recommend corrective action.
• Coordinate delivery across internal teams and agency partners.

Skills

Customer marketing

Campaign development

Stakeholder engagement

Insight to activation

Market analysis

Education

Degree-level qualification in marketing/business/life sciences

CIM or equivalent marketing qualification

Tools

CRM systems

Market intelligence tools

Job description

MiniMed is seeking a Customer Marketing Specialist to deliver customer-facing activation and field execution across the UK and Ireland, translating plans into campaigns, tools and compliant messaging.

You will collaborate with product, sales, education, medical, regulatory, operations and agencies; require degree level in marketing or life sciences, CIM preferred, and 8–10+ years in customer/commercial marketing with healthcare experience.