Senior Customer Marketing Specialist

DSL-MiniMed (UK) Limited; Watford; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Flexible benefits package

Job summary

MiniMed is seeking a Customer Marketing Specialist to deliver customer-facing activation and field execution across the UK and Ireland, translating plans into campaigns, tools and compliant messaging.

You will collaborate with product, sales, education, medical, regulatory, operations and agencies; require degree level in marketing or life sciences, CIM preferred, and 8–10+ years in customer/commercial marketing with healthcare experience.

Qualifications

• Degree-level qualification in marketing, business, life sciences or related discipline.
• CIM or postgraduate marketing qualification preferred, MBA with marketing focus or equivalent.
• 8–10+ years’ experience in customer marketing, commercial marketing, brand marketing or launch activation.
• Experience in healthcare, medical devices, pharmaceuticals, life sciences or another regulated commercial environment preferred.
• Proven ability to use insight, segmentation, performance data or market intelligence to identify opportunities and translate them into measurable activation plans.
• Experience developing campaigns, field tools, customer journeys, activation materials and compliant messaging.
• Launch experience involving complex products, regulated claims, multiple stakeholders and field deployment.
• Strong commercial acumen, analytical confidence and ability to turn data into recommendations.

Responsibilities

• Identify activation opportunities using customer insight, account feedback, field intelligence and campaign data.
• Translate product and launch plans into customer-facing campaigns, field tools and compliant messaging.
• Support launches through HCP pre-engagement, account materials, customer communications and campaign tracking.
• Deliver installed base and retention communications.
• Prepare field enablement and objection‑handling tools.
• Track performance and recommend corrective action.
• Coordinate delivery across internal teams and agency partners.

Skills

Customer marketing

Campaign development

Stakeholder engagement

Insight to activation

Market analysis

Education

Degree-level qualification in marketing/business/life sciences

CIM or equivalent marketing qualification

Tools

CRM systems

Market intelligence tools

Job description

At MiniMed, you can begin a lifelong career of exploration and innovation, while helping make a difference in the lives of people living with diabetes around the globe. You'll lead with purpose, breaking down barriers to innovation for a more connected, compassionate world.

About the Role

The Customer Marketing Specialist is responsible for delivering customer-facing activation and field execution that supports agreed MiniMed commercial priorities in the UK and Ireland. This role is focused on customer-facing activation and field execution. It works closely with Product Managers, Sales, Education, Medical, Regulatory, Operations, Customer Care, Digital and agency partners to turn agreed plans into practical campaigns, materials and follow-up activity.

Key Responsibilities

• Identify activation opportunities using customer insight, account feedback, field intelligence and campaign data.
• Translate product and launch plans into customer-facing campaigns, field tools and compliant messaging.
• Support launches through HCP pre‑engagement, account materials, customer communications and campaign tracking.
• Deliver installed base and retention communications.
• Prepare field enablement and objection‑handling tools.
• Track performance and recommend corrective action.
• Coordinate delivery across internal teams and agency partners.

Experience and Qualifications

• Degree‑level qualification required, ideally in marketing, business, life sciences or a related discipline.
• Professional marketing qualification preferred, such as CIM, postgraduate marketing qualification, MBA with marketing focus, or equivalent senior‑level marketing development.
• Typically 8–10+ years’ experience in customer marketing, commercial marketing, brand marketing or launch activation.
• Experience in healthcare, medical devices, pharmaceuticals, life sciences or another regulated commercial environment strongly preferred.
• Proven ability to use insight, segmentation, performance data or market intelligence to identify opportunities and translate them into measurable activation plans.
• Experience developing campaigns, field tools, customer journeys, account activation materials and compliant customer‑facing messaging.
• Launch experience involving complex products, regulated claims, multiple stakeholders and field deployment.
• Strong commercial acumen, analytical confidence and ability to turn data into recommendations, initiatives and improved execution.
• Strong stakeholder engagement skills, with the ability to secure support and collaborate effectively across functions.

The ideal candidate will be:

• Customer curious: regularly looks for patterns in customer feedback, account performance, field input and campaign data to spot opportunities to improve engagement, retention or conversion.
• Insight‑to‑action focused: turns observations into clear recommendations, practical initiatives and measurable activation plans.
• Collaborative: works effectively across product, sales, education, medical, regulatory, operations and agency partners to keep delivery joined up.
• Execution‑focused: follows through from idea to delivery, managing campaigns, tools, timelines, approvals and field readiness with pace and discipline.
• Constructively challenging: asks the right questions, challenges assumptions and recommends changes when activity is not delivering the required impact.

Success Measures

• Stronger launch and account execution.
• Improved quality and timeliness of customer‑facing materials.
• Better installed base and retention follow‑up.
• Measurable campaign performance.
• Greater field confidence in priority customer conversations.

#BetterDaysStartNow

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

Benefits & Compensation

MiniMed offers a competitive salary and flexible benefits package. At MiniMed, we put people first. A commitment to our employees lives at the core of our values: We recognize their contributions. They share in the success they help create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every stage of your career and life.

About MiniMed

We want to make every day a better day for people living with diabetes. Our team of creative innovators around the globe share a passion for finding the simplest solutions to the problems that people with diabetes face on a daily basis.

For more than 40 years, we've been redefining what's possible, from intelligent dosing systems designed for real life to predictive insights that stay a step ahead, and we're dedicated to continuing to support our customers through every step of their journey — meeting them where and how they need it.

MiniMed is a full‑stack insulin delivery company dedicated to supporting people living with diabetes through every step of their journey — when and how they need it. With a heritage rooted in technology, empathy, and a relentless pursuit of innovation, we’re focused on one thing: making every day a better day for people with diabetes.

From our intelligent dosing systems that stay one step ahead to our always‑on support when it’s needed most, we’re committed to building a connected system of care that works together and fits into everyday life, so people with diabetes can move through the day with fewer interruptions.

Fewer second guesses. And more freedom to live in the moment. We’re here to make better days possible for people with diabetes. Joyful, messy, fully lived days. Days where things feel lighter, easier.

For more than four decades, we’ve been driven by this mission, delivering groundbreaking advancements in technology to help people live more fully, freely, and with greater confidence. At MiniMed, diabetes care is personal for us.

Many of our employees have a connection to diabetes, whether they're living with it themselves or through family members and friends, and we all show up each day to help make the lives of our coworkers and loved ones easier. Our people‑first priority. At MiniMed, we put our customers at the forefront of all we do, and that focus extends to our team as well.

We're dedicated to creating a culture of belonging and providing our people with all the career‑building resources you might need. Our life‑transforming technologies. No matter what your role at our company, you're making a difference in the lives of people with diabetes. Our innovative inventions improve their day‑to‑day by helping lift the mental load and allowing diabetes to fade into the background, empowering them to live life on their own terms.

Our focus on the future. We're chasing the dream of a world where people with diabetes can be free of that never‑ending battle of balancing blood sugar. A world where better days are the norm, not the exception. Fresh faces and new viewpoints will help create our cutting‑edge solutions and define the next generation of breakthroughs in care, so that a better day can start today.

Equal Employment Opportunity Statement

It is the policy of MiniMed to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, MiniMed will provide reasonable accommodations for qualified individuals with disabilities.

Credentialing and Compliance

For sales reps and other patient facing field employees, going into a healthcare settingis considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support. This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here.