Senior CRO & Conversion Optimization Lead

WATCHFINDER; West Malling; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Discounts

Healthcare packages

Job summary

Watchfinder is seeking a Senior CRO professional to invent and deliver revenue and engagement programs, optimise the customer journey, and work with Product, Data, and Commercial teams.

You will lead testing using ContentSquare or FullStory and tools like Adobe Target or Optimizely, with 4+ years in digital optimisation, strong organisational and communication skills, and a data-driven mindset. This on-site role at our HQ in West Malling offers a collaborative environment.

Qualifications

• 4+ years in digital customer engagement, conversion or optimisation roles.
• Hands-on with customer journey tools such as ContentSquare or FullStory.
• Experience with A/B/MVT testing tools (Adobe Target, Optimizely).

Responsibilities

• Invent and deliver revenue and engagement programmes; evolve strategies.
• Manage optimisation roadmap with A/B and multivariate testing.
• Optimise key customer touchpoints across Watchfinder surfaces.
• Analyse core KPIs and recommend content discovery and revenue opportunities.
• Utilise a new CMS to implement systemised conversion testing and content management.
• Lead the Senior CRO executive and foster continuous development.
• Collaborate with Product, Data and Commercial teams to translate insights into actions.
• Report on programmes and KPI impact.
• Conduct in-depth analyses of user behaviour and journey data.
• Champion a culture of continuous testing and optimisation.

Skills

A/B testing

MVT testing

ContentSquare

FullStory

Adobe Target

Optimizely

Data analysis

Communication

Project management

Tools

ContentSquare

FullStory

Adobe Target

Optimizely

Job description

Watchfinder is seeking a Senior CRO professional to invent and deliver revenue and engagement programs, optimise the customer journey, and work with Product, Data, and Commercial teams.

You will lead testing using ContentSquare or FullStory and tools like Adobe Target or Optimizely, with 4+ years in digital optimisation, strong organisational and communication skills, and a data-driven mindset. This on-site role at our HQ in West Malling offers a collaborative environment.