Senior CRM Manager - Retailer - £85,000

Salt; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior CRM Manager to spearhead their CRM strategy during an exciting digital transformation. This pivotal role involves leading a team of 8, defining and executing CRM initiatives that enhance customer loyalty and lifetime value. With a focus on data-driven insights and personalization, you'll collaborate with key stakeholders to deliver impactful CRM programs that drive measurable financial benefits. If you're passionate about customer engagement and have a proven track record in CRM within a dynamic environment, this opportunity is perfect for you.

Qualifications

• Proven experience leading CRM strategies in fast-paced environments.
• Hands-on experience with campaign management or marketing automation platforms.

Responsibilities

• Lead the CRM strategy and manage a team of 8.
• Define, plan, execute, and report on CRM performance.

Skills

CRM strategies

customer insight

data personalisation

team management

commercial acumen

stakeholder management

campaign management platforms

marketing automation platforms

Job description

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Senior CRM Manager

Leading UK Retail Brand

1 day per week in London or Basingstoke

We’re working with a leading UK retailer at the forefront of an exciting digital transformation. They are investing heavily in CRM, Loyalty and Data and are looking for someone to lead on the CRM strategy and manage a team of 8.

You will report into an impressive Head of CRM & Loyalty and you will define, plan, execute and report on the CRM performance. You will work alongside key leaders across the business to build and own CRM programmes that deliver measurable financial benefits for the company and great experiences for their customers that helps to build customer loyalty and lifetime value.

What they are looking for

• Proven experience leading CRM strategies in fast-paced environments (ideally large consumer brand)
• A passion for customer insight, data and personalisation
• Experience managing team members and further developing a team
• Strong commercial acumen and stakeholder management skills
• Hands-on experience using campaign management or marketing automation platforms

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Marketing Services, Retail, and Wholesale Building Materials