Senior CRM Manager - Retailer - £85,000

Salt; London; Hybrid; GBP 75,000 - 85,000; Full time

Job summary

An innovative retail brand is seeking a Senior CRM Manager to spearhead their CRM strategy during a pivotal digital transformation. This role involves leading a talented team and collaborating with key business leaders to create impactful CRM programmes that drive customer loyalty and financial success. With a focus on data and personalization, you will play a crucial role in shaping the customer experience. If you are passionate about leveraging customer insights and have a proven track record in CRM, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• Proven experience in leading CRM strategies in fast-paced environments.
• Hands-on experience with campaign management or marketing automation platforms.

Responsibilities

• Define, plan, execute and report on CRM performance.
• Build and own CRM programmes that enhance customer loyalty.

Skills

CRM Strategy

Customer Insight

Data Personalization

Stakeholder Management

Team Management

Campaign Management Platforms

Job description

Job Description

Senior CRM Manager

Leading UK Retail Brand

£75,000 - £85,000

1 day per week in London or Basingstoke

We’re working with a leading UK retailer at the forefront of an exciting digital transformation. They are investing heavily in CRM, Loyalty and Data and are looking for someone to lead on the CRM strategy and manage a team of 8.

You will report into an impressive Head of CRM & Loyalty and you will define, plan, execute and report on the CRM performance. You will work alongside key leaders across the business to build and own CRM programmes that deliver measurable financial benefits for the company and great experiences for their customers that helps to build customer loyalty and lifetime value.

What they are looking for

• Proven experience leading CRM strategies in fast-paced environments (ideally large consumer brand)
• A passion for customer insight, data and personalisation
• Experience managing team members and further developing a team
• Strong commercial acumen and stakeholder management skills
• Hands-on experience using campaign management or marketing automation platforms