Senior CRM Manager

Better Placed Ltd - A Sunday Times Top 10 Employer!; Nottingham; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Senior CRM Manager to lead customer initiatives during a significant growth phase. This role requires a hands-on technical expert in Klaviyo, responsible for driving data-driven strategies to boost customer engagement and retention. You will own the customer database, implement innovative CRM tactics, and analyze customer behavior to optimize communications across email, SMS, and push notifications. Join a dynamic team where your contributions will directly impact customer loyalty and satisfaction, making this a thrilling opportunity for someone passionate about enhancing the customer experience.

Qualifications

• Proven technical Klaviyo experience in an ecommerce environment.
• Strong analytical skills with a results-oriented mindset.

Responsibilities

• Ownership of the customer database and implementing CRM strategies.
• Enhancing customer journeys through data-led campaigns.

Skills

Klaviyo

Customer Segmentation

Analytical Skills

Customer Retention

Tools

CRM Software

Job description

Our client is a much loved ecommerce business who is going through an impressive period of growth.

They are looking for a Senior CRM Manager to join the team, reporting into the Head of CRM to drive customer initiatives at a pivotal period of growth. It is essential that this hire be a hands-on technical Klaviyo expert.

The successful candidate will be responsible for delivering data-driven strategies to enhance customer engagement, retention, and loyalty.

They will drive customer communications across email, SMS and push.

The role:

• Ownership of the customer database – Klaviyo
• Implementing a test and learn approach to CRM to strengthen customer relationships
• Enhancing the customer journey by delivering data-led customer campaigns and optimising them throughout the customer lifecycle
• Segment customers effectively using data and insights to personalise customer communications
• Analyse CRM performance and report back the results to the Head of CRM and wider business
• Analyse customer behaviour to identify opportunities and take an always-on approach to optimisation.
• Work closely with colleagues in marketing, data and tech to build a best-in-class customer experience.
• Oversee the use of Klaviyo to deliver sophisticated marketing solutions

The Person

• Proven technical Klaviyo experience in an ecommerce environment
• Expertise in customer segmentation, loyalty and retention
• Strong analytical skills with a results-oriented mindset

For much more information please apply immediately.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Advertising

Industries

Retail