Senior CRM Manager

TN United Kingdom; Nottingham; Hybrid; GBP 64,000; Full time

Job summary

An established industry player is seeking a Senior CRM Manager to lead their digital team. This hybrid role offers the chance to shape the CRM strategy for multiple brands, including Center Parcs and Aqua Sana Spa. You will be at the forefront of planning and executing data-driven marketing strategies while managing a talented team. With a focus on collaboration and innovation, this opportunity allows you to make a significant impact on the company’s growth. If you have a passion for data analysis and excellent people management skills, this role is perfect for you.

Qualifications

• Strong data analysis skills to drive commercial decisions.
• Excellent communication and organizational skills.

Responsibilities

• Responsible for the full end-to-end CRM strategy across all brands.
• Maximizing commercial marketing efforts to meet revenue targets.

Skills

Data Analysis

Communication Skills

Organizational Skills

People Management

Job description

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We’re a thriving team passionate about working together to deliver excellence, all in a natural forest environment.

Welcome to Center Parcs – the number one choice for short break holidays, employing a team of over 10,000 across Head Office and six separate villages located in the UK and Ireland.

Senior CRM Manager | Up to £64,000 per annum plus 18% bonus scheme

Hybrid role with both office and home-working

This is an exciting opportunity to join our Digital team as Senior CRM Manager.

This role is responsible for the full end-to-end CRM strategy across all of our brands - Center Parcs (CP), Aqua Sana Spa (AS), and Corporate Events (B2B) – along with the Leisure and Food, Beverage & Retail (FB& R) divisions for both the UK and Ireland.

Key responsibilities include planning, data selections, workflows, copy, creative, onward journeys, functioning and appropriate links, pre-deployment testing, analysis, performance, test and learn, database health management, and Email/SMS/Push system management.

Additional duties involve maximizing commercial marketing efforts to meet revenue and booking targets, collaborating with stakeholders, maintaining budget control, and understanding all available channels and tools involved.

The ideal candidate will have strong data analysis skills to drive commercial decisions, excellent communication and organizational skills, and significant people management experience.

Hours of Work

You will be contracted to work 150 hours per 4-week period (37.5 hours per week). Normal working hours are 9 am to 5 pm, Monday to Friday. Flexible working arrangements are available, with start times as early as 7 am and finish times as late as 7 pm.