Senior CRM Manager

Itv Plc; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading media and entertainment company is seeking a Senior CRM Manager to oversee CRM activities and lead a team in London. The role involves strategic planning, team development, and ensuring effective CRM practices that align with business objectives. Candidates should possess strong leadership and communication skills, with a proven track record in CRM management.

Qualifications

• Proven success in CRM with multiple stakeholders.
• Experience in managing teams and developing direct reports.
• Strong leadership and communication skills.

Responsibilities

• Lead the CRM team to deliver marketing outcomes.
• Monitor and optimize CRM activities for better KPIs.
• Collaborate with various teams for effective audience targeting.

Skills

CRM management

Data literacy

Leadership

Communication

Job description

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Business Area: Marketing - Media & Entertainment

Contract Type: Perm Full time

Workplace: London, White City - expectation is at least 2 days in the office.

Closing Date: 22nd May 2025

The role

This role is responsible for operational planning and delivery of CRM activity for ITV’s targeted owned media channels.

Main responsibilities

• Lead the team of CRM executives to deliver against marketing outcomes, reflecting the wider media strategy and supporting ITV business objectives
• Ensure the overall CRM plan is integrated and appropriately planned for the audience and outcomes across different types of activity
• Support and coach a team of direct reports, facilitating their growth and fostering a collaborative team culture
• Keep up to date on the latest data-driven marketing trends and mentor the team to deliver innovative and impactful CRM activity
• Work with the Insights and Conversion teams, and the wider CRM and Media team, to develop an effective audience and targeting approach.
• Monitor the effectiveness of the CRM activity and guide the team towards optimisation and change which increases impact on KPIs
• Feed learnings from CRM activity back into the the media strategy team in order to keep the strategy reflective of our latest insight
• Act as a key point of operational escalation for the CRM team and its stakeholders (Marketing, Media, Creative, Product, Privacy)
• Influence the creative teams to deliver assets for use in CRM that perform across the various channels.
• Drive a test and learn culture in the CRM team to identify, evaluate and accelerate opportunities for targeted owned media.
• Ensure all CRM is high quality, taking ownership and where needed, and providing feedback to the team.
• Ensure all targeted owned media activity is in line with legal and privacy guidance and regulations.

Skills you’ll need (minimum criteria)

• CRM professional with a proven success working with multiple stakeholders in complex businesses.
• Highly experienced in planning, executing and optimising CRM.
• Proven experience in line managing individuals or small teams, with a track record of developing and supporting direct reports.
• Strong communication skills with the ability to build strong relationships across a range of business areas.
• Strong leadership skills with the ability to hold others accountable and enforce change where needed.

Other things we’re looking for (key criteria)

• Excellent interpersonal skills, with the ability to adapt leadership style to suit different individuals and situations.
• Highly data-literate with proven experience interpreting data to aid decision making and make recommendations.
• Thrives in a fast-paced, dynamic environment.
• Flexible and able to adapt to changing circumstances
• A can-do, collaborative, get-things-done approach.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Broadcast Media Production and Distribution

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