B2B Digital Marketing & CRM Lead

Profiles Creative

Greater London

On-site

GBP 72,000 - 88,000

Full time

14 days+

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Job summary

A leading company in the UK is seeking a Senior Digital Marketing & CRM Manager to drive innovative digital strategies. This hybrid role involves managing CRM migration to Hubspot and leading a team to enhance customer engagement. The ideal candidate will have extensive experience in digital marketing and be a confident communicator, capable of presenting to C-Suite executives.

Qualifications

Extensive experience in a senior B2B Digital Marketing role.
Strong communication and presentation skills.
Experience with CRM migration projects.

Responsibilities

Develop and implement strategic digital marketing plans.
Set and lead CRM platform strategy and migration to Hubspot.
Manage a team of Digital & Content Execs.

Skills

Strategic Thinking

Communication

Team Leadership

Digital Marketing

CRM Strategy

Social Media Strategy

Tools

Hubspot

Job description

This range is provided by Profiles Creative. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Profiles Creative

We are seeking a dynamic, strategic, and results-driven Senior Digital Marketing & CRM Manager to work for one of the most innovative and collaborative resellers of production and content creation technology in the UK.

We are looking for a hands-on leader to report directly to the Marketing Director, and collaborate closely with internal stakeholders to craft and execute digital Marketing strategies that align with overall vision.

CRM & social media strategy & development is a large focus for this role – managing a migration to Hubspot – so extensive experience with this platform is needed for this role.

This is a hybrid role offering a basic salary of up to £80,000 + excellent benefits.

The Role

Develop and implement strategic digital marketing plans to drive customer engagement, growth and expand market presence while keeping an eye on the bigger picture.
Set and lead the CRM platform strategy and migration to Hubspot.
Work with the Marketing Director to allocate budgets for a variety of channels (Paid & Organic Social, Email, Website).
Work closely with Content & Creative to promote a “digital first” content strategy.
Manage a team of Digital & Content Execs.
Lead contract negotiations with external suppliers and agencies when needed.
Lead the business development team, fostering a collaborative and results-oriented environment.
Oversee the entire sales cycle, from lead generation to closing deals, ensuring targets are met or exceeded.
Monitor and analyse key performance indicators (KPIs) to guide decision-making.
Ensure that growth strategies align with the company’s quality and brand integrity commitment.
Collaborate with Sales and all the front-line teams to ensure a seamless cross-functional customer experience.

The Person

Extensive experience in a senior B2B Digital Marketing role from a relevant industry.
CRM experience using Hubspot.Migration PM experience would be great!
Social Media strategy and execution experience (Organic & Paid).
Ability to strategize across all digital marketing channels.
Ability to set and justify budgets for all channels.
Confident creating and presenting strategic plans to C-Suite.
A strategic thinker who can balance ambitious growth plans with maintaining the highest standards of quality and integrity.
Strong communication and presentation skills.
A warm, diligent, and driven leader, a people person - known for achieving success through teamwork and collaboration.

Seniority level