Senior CRM & Lifecycle Strategist

Office Shoes; Greater London; On-site; GBP 40,000 - 56,000; Full time

Job summary

Office Shoes is seeking a Senior CRM Coordinator to own end-to-end lifecycle campaigns, including build, QA, optimisation and reporting of BAU journeys. You will collaborate with CRM, Creative, Ecommerce and Insights to deliver customer-focused activity and identify opportunities to improve performance, templates and processes.

The role requires at least 2 years in CRM within fashion/retail, experience with ESPs or CDPs (Bloomreach, Ometria, Klaviyo, Braze), strong organisation and copywriting

Qualifications

• Minimum 2 years' CRM experience, ideally within fashion or retail.
• Experience using an ESP, CRM system or CDP; Bloomreach, Ometria, Klaviyo or Braze experience is advantageous.
• Strong organisation, communication, copywriting and prioritisation skills.
• Commercially aware, analytical, proactive and flexible.
• Confident using Microsoft Outlook, Excel, Word and PowerPoint.

Responsibilities

• Build, schedule and QA CRM emails, messages and lifecycle journeys in line with brand and technical standards.
• Maintain the weekly CRM schedule, balancing BAU campaigns, journey updates and optimisation activity.
• Work with CRM, Creative, Ecommerce and Insights teams to define audiences, triggers, content requirements and success measures.
• Monitor campaign and journey performance, escalating data, deliverability or performance issues with clear recommendations.
• Produce regular reports and share actionable insights to support testing, optimisation and future CRM planning.
• Support A/B testing across messaging, timing, cadence and content, ensuring tests are documented and accurately implemented.

Skills

Organization

Communication

Copywriting

Prioritisation

MS Office

Tools

Bloomreach

Ometria

Klaviyo

Braze

Job description

Office Shoes is seeking a Senior CRM Coordinator to own end-to-end lifecycle campaigns, including build, QA, optimisation and reporting of BAU journeys. You will collaborate with CRM, Creative, Ecommerce and Insights to deliver customer-focused activity and identify opportunities to improve performance, templates and processes.

The role requires at least 2 years in CRM within fashion/retail, experience with ESPs or CDPs (Bloomreach, Ometria, Klaviyo, Braze), strong organisation and copywriting