Senior CRM & Lifecycle Strategist - Data-Driven Growth

Footasylum; Manchester; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Footasylum, based in Greater Manchester, is seeking a commercially driven Senior CRM Manager to guide our customer engagement strategy using data, testing and optimisation. You will transform customer insight into measurable commercial outcomes by developing segmentation, experimentation frameworks, and automated journeys that boost retention and lifetime value.

You’ll work closely with Ecommerce, Data, Digital and Product teams to drive a test-and-learn culture, delivering personalisation at

Qualifications

• Significant CRM experience within ecommerce or retail.
• Strong analytical skills with experience interpreting customer data and performance metrics.
• Hands-on experience delivering structured testing and optimisation programmes.
• Expertise in customer segmentation, personalisation, and marketing automation.
• Experience with CRM platforms such as Salesforce Marketing Cloud, Bloomreach, Braze, Klaviyo, or Emarsys.
• Strong stakeholder management, communication, and leadership skills.

Responsibilities

• Develop a data-led CRM strategy focused on customer retention, lifetime value and commercial growth.
• Own the CRM testing and optimisation roadmap, implementing A/B and multivariate testing across journeys, messaging, content, personalisation, frequency and channels.
• Design and optimise automated lifecycle programmes including welcome, onboarding, browse and basket abandonment, post-purchase, reactivation and loyalty journeys.
• Build sophisticated customer segmentation using behavioural, transactional, and predictive data for highly personalised communications.
• Analyse campaign and customer performance to identify opportunities, optimise engagement, and maximise ROI.
• Develop CRM dashboards and reporting to provide actionable insight on customer behaviour and campaign effectiveness.
• Partner with Data, Analytics, Ecommerce and Product teams to translate customer insight into commercial action.
• Lead and develop the CRM team, embedding a culture of continuous improvement, experimentation, and customer-first thinking.

Skills

CRM strategy

Data-driven decision making

Leadership

A/B testing

Personalisation

Tools

Salesforce Marketing Cloud

Bloomreach

Braze

Klaviyo

Emarsys

Job description

Footasylum, based in Greater Manchester, is seeking a commercially driven Senior CRM Manager to guide our customer engagement strategy using data, testing and optimisation. You will transform customer insight into measurable commercial outcomes by developing segmentation, experimentation frameworks, and automated journeys that boost retention and lifetime value.

You’ll work closely with Ecommerce, Data, Digital and Product teams to drive a test-and-learn culture, delivering personalisation at