CRM & Loyalty Growth Lead | Data-Driven & Creative

Boux Avenue; Wimbledon; On-site; GBP 50,000 - 75,000; Full time

Benefits offered by this job

33 days holiday

Wellbeing day in Q4

Enhanced pension after 12 months

Staff discounts

Job summary

Boux Avenue is seeking a CRM and Loyalty Manager to grow customer lifetime value across digital and store channels. You will lead CRM campaigns, manage loyalty initiatives, and own the CRM budget, collaborating with marketing, ecommerce and stores to deliver data-driven customer experiences.

Ideal candidates bring proven CRM and loyalty program experience in fashion/retail, strong analytics, and excellent copywriting for multi-channel communications.

Qualifications

• Proven experience driving improvements in customer lifetime value.
• Strong knowledge of CRM platforms and email marketing.

Responsibilities

• Develop and evolve our CRM strategy to maximise customer lifetime value and loyalty across digital and store channels.
• Lead the development of our loyalty scheme and manage all lifecycle campaigns across multi-channel touchpoints.
• Own the CRM budget and relationships with platform providers to optimise performance.

Skills

CRM strategy

Email marketing

Data analytics

Stakeholder management

Leadership

Loyalty programs

Campaign planning

Multi-channel marketing

Tools

Ometria

Job description

Boux Avenue is seeking a CRM and Loyalty Manager to grow customer lifetime value across digital and store channels. You will lead CRM campaigns, manage loyalty initiatives, and own the CRM budget, collaborating with marketing, ecommerce and stores to deliver data-driven customer experiences.

Ideal candidates bring proven CRM and loyalty program experience in fashion/retail, strong analytics, and excellent copywriting for multi-channel communications.