Senior CRM Executive

J.Parker’s; Manchester; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Hybrid working after training period

20 days annual leave + bank holidays

Employee discount 25%

Supportive family-run environment

Job summary

J.Parker’s is seeking a Senior CRM Executive to support the development and execution of the CRM strategy, delivering targeted communications across email, SMS and other channels. You will plan campaigns, create content, and segment audiences to drive engagement and revenue.

Working with Ecommerce, Supply Chain and Commercial teams, you will optimise customer journeys, run automated journeys, conduct tests, and provide regular performance insights to inform campaigns and product launches.

Qualifications

• Minimum of 3 years’ experience in a CRM role.
• Proven experience planning, executing and optimising CRM campaigns that deliver measurable commercial results.
• Strong analytical skills with experience interpreting performance data, producing reports and translating insights into actionable recommendations.
• Experience setting up and analysing A/B tests to improve campaign performance and customer engagement.
• Experience with Bloomreach and Attentive is desirable.

Responsibilities

• Planning, building and executing targeted CRM campaigns across email, SMS and other customer communication channels to drive engagement, retention and revenue.
• Developing and managing audience segmentation strategies using customer behaviour, purchase history and lifecycle data to deliver relevant and personalised communications.
• Creating, maintaining and optimising automated customer journeys, including welcome, post-purchase, browse abandonment, basket abandonment, reactivation and loyalty campaigns.
• Monitoring campaign performance and conducting regular A/B testing to improve open rates, click-through rates, conversion and customer engagement.
• Producing weekly and monthly CRM performance reports, providing actionable insights and recommendations based on campaign results and customer trends.
• Developing and implementing customer reactivation strategies designed to reduce churn and re-engage lapsed customers.
• Working closely with Trading, Ecommerce, Marketing, Merchandising and Creative teams to ensure CRM activity aligns with commercial objectives, promotions and seasonal campaigns.
• Collaborating with the wider digital team to support new product launches, key campaigns and brand initiatives through effective CRM communications.
• Partnering with offline marketing teams to provide audience selections, customer insights and data support for catalogue and direct mail distribution.
• Manage relationships with external CRM, data and technology partners, driving best practice and identifying opportunities for innovation.
• Create and implement the delivery of CRM campaigns across all channels, from planning and audience selection through to deployment, analysis and optimisation.

Skills

CRM campaigns

Campaign planning

Audience segmentation

Automated journeys

A/B testing

Performance analysis

Data analysis

Copywriting

Cross-functional collaboration

Stakeholder management

Tools

Bloomreach

Attentive

Job description

This role is responsible for supporting the development and execution of the CRM strategy, delivering targeted customer communications across email SMS and other owned channels. This role oversees campaign planning, content creation, and audience segmentation, while supporting new product launches, promotional activity and customer retention initiatives. Working closely with Ecommerce, Supply Chain and Commercial teams, the Senior CRM Executive will help optimise customer journeys, drive engagement, and contribute to revenue growth through data-led CRM activity and continuous performance analysis.

Reports to: Digital Manager

Your responsibilities will include:

• Planning, building and executing targeted CRM campaigns across email, SMS and other customer communication channels to drive engagement, retention and revenue.
• Developing and managing audience segmentation strategies using customer behaviour, purchase history and lifecycle data to deliver relevant and personalised communications.
• Creating, maintaining and optimising automated customer journeys, including welcome, post-purchase, browse abandonment, basket abandonment, reactivation and loyalty campaigns.
• Monitoring campaign performance and conducting regular A/B testing to improve open rates, click-through rates, conversion and customer engagement.
• Producing weekly and monthly CRM performance reports, providing actionable insights and recommendations based on campaign results and customer trends.
• Developing and implementing customer reactivation strategies designed to reduce churn and re-engage lapsed customers.
• Working closely with Trading, Ecommerce, Marketing, Merchandising and Creative teams to ensure CRM activity aligns with commercial objectives, promotions and seasonal campaigns.
• Collaborating with the wider digital team to support new product launches, key campaigns and brand initiatives through effective CRM communications.
• Partnering with offline marketing teams to provide audience selections, customer insights and data support for catalogue and direct mail distribution.
• Manage relationships with external CRM, data and technology partners, driving best practice and identifying opportunities for innovation.
• Create and implement the delivery of CRM campaigns across all channels, from planning and audience selection through to deployment, analysis and optimisation.

Qualifications and Experience:

• Minimum of 3 years’ experience in a CRM role
• Proven experience planning, executing and optimising CRM campaigns that deliver measurable commercial results.
• Strong analytical skills with experience interpreting performance data, producing reports and translating insights into actionable recommendations.
• Experience setting up and analysing A/B tests to improve campaign performance and customer engagement.
• Experience with Bloomreach and Attentive is desirable.

Skills and Attributes:

• Confidence handling large customer datasets.
• Strong commercial awareness with the ability to balance customer experience and revenue objectives.
• Excellent attention to detail and a commitment to maintaining accuracy across campaigns, segmentation and CRM systems.
• Excellent written communication and copywriting skills, with the ability to tailor messaging to different customer audiences.
• Strong analytical skills with previous experience producing and actioning reports.
• Excellent written and verbal communication skills.
• A collaborative team player with strong interpersonal skills and the ability to build effective working relationships across the business.

What We Offer:

• A supportive, family-run business with a friendly and relaxed atmosphere
• Hybrid working (after training period) – 3 days in the office, 2 days work from home
• The opportunity to be part of a supportive and approachable team.
• 20 days annual leave plus bank holidays (increasing to 25 days after 3 years in the business)
• Access to money, health, career and life support
• 25% employee discount online and in person