CRM Executive

Austen & Blake; Greater London; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Hatton Garden office in London

Hybrid work: 3 days onsite, 2 days WFH

Flexible hours

Vitality private healthcare

Birthday leave

Perkbox access

25 days annual leave + bank holidays

Parental leave enhancements

Job summary

Austen & Blake, part of Neve Jewels Group, is seeking a CRM Executive to manage day-to-day CRM operations for global campaigns. You will execute multi-channel programs (email and SMS), segment audiences, and collaborate with buying, marketing and retail teams to drive engagement and value.

The role emphasizes data-driven insights, GDPR compliance, and strong project management to deliver multiple campaigns concurrently in a fast-paced jewellery brand environment.

Qualifications

• Educated to degree level with strong analytical abilities.
• Experience delivering multi-channel CRM campaigns (email and SMS).
• Proficient in using email/SMS service providers and data segmentation.
• Experience in retail is beneficial but not required.

Responsibilities

• Manage day-to-day CRM operations for global campaigns.
• Execute multi-channel campaigns (email, SMS) and lifecycle flows.
• Collaborate with buying, marketing and retail teams to align messaging.
• Ensure GDPR and data privacy compliance across campaigns.
• Monitor performance metrics and provide insights for optimization.

Skills

CRM campaigns

Email marketing

SMS marketing

Data analysis

Segmentation

Project management

Stakeholder collaboration

Education

Bachelor's degree

Tools

Klaviyo

Attentive

Job description

Neve Jewels Group is a UK headquartered, digital-first jewellery company redefining modern luxury through made-to-order design, ethical craftsmanship, and global e-commerce across its brands: Diamonds Factory, Austen & Blake, and Sacet.

About Our Brand

Austen & Blake is a premium jewellery brand offering bespoke and made-to-order engagement rings, wedding rings and fine jewellery. Known for its design expertise, personal consultations and craftsmanship, Austen & Blake serves customers through a combination of digital touchpoints and physical showrooms. This role is dedicated exclusively to the Austen & Blake brand.

About The Role

As a CRM Executive you will manage the day-to-day CRM operations, executing multi-channel global customer campaigns (email, SMS), building stronger and deeper relationships with our customers to increase engagement, retention and customer value. You will collaborate closely with buying & merch, marketing and retail through effective CRM strategies and data driven insights. You will need to demonstrate excellent commercial skills combined with proven CRM experience, particularly focused on email and mobile app push communication.

Key Responsibilities:

• Campaign Execution: Responsible for the brief, build, test and delivery of email, SMS and all automated life cycle campaigns (flows) using tools like Klaviyo & Attentive aligning with wider teams to support business objectives
• Database Management: Maintain and clean the CRM database through regular deduplication, data imports, and quality audits.
• Customer Segmentation: Build and update targeted customer lists based on behaviour, purchase history, and lifecycle stages.
• Performance Analysis: Monitor campaign metrics (open rates, click-through rates, conversion rates, and ROI) and prepare regular performance reports.
• Cross-Functional Collaboration: Partner with retail, creative and customer service teams to align messaging and ensure a seamless customer journey
• Compliance: Ensure all database and communication practices follow data protection and privacy regulations (such as GDPR).

What we are looking for

• Results driven and delivery focused.
• A self-starter mind-set, with the ability to work under minimal supervision and guidance
• Enthusiasm, energy and determination to achieve results, including those achieved through influence on related teams
• Numerate and analytical and be able to provide insights
• Educated to degree level
• Experience in working with an email / SMS service provider
• Experience in working with data analysis and segmentation
• Experience in the retail sector is desirable, though not essential
• Strong project management – ability to manage and deliver several campaigns at the same time

What We Offer

• Join a fast-growing business where your contributions matter and your ideas are valued
• Work in a supportive, transparent environment that encourages innovation and excellence
• Enjoy flexibility with 3 days a week in our vibrant Hatton Garden office and 2 days working from home
• Flexi hours - start your day between 8am and 10am, then finish between 4pm and 6pm
• Comprehensive Vitality private healthcare, offering access to high quality medical support and wellness benefits
• Enjoy your birthday, with an extra day of leave to celebrate
• Access to Perkbox for exclusive discounts, rewards, and wellbeing benefits to help you make the most of your work-life balance
• 25 days annual leave + bank holidays
• Enhanced maternity and paternity leave entitlements