Customer Relationship Management Executive

Herd Digital; England; On-site; GBP 30,000 - 38,000; Full time

Benefits offered by this job

25 days annual leave

Regular socials and team events

Career progression opportunities

Collaborative marketing team

Direct exposure to senior leadership

Job summary

Herd Digital is seeking a CRM Executive to join its fast-growing digital consumer brand. Based in Norfolk, you will deliver CRM campaigns across email and SMS, manage customer data and support automated journeys.

You’ll work with the marketing team to optimise performance, run A/B tests and help grow customer engagement in a high-velocity environment. You will develop skills in CRM platforms, audience segmentation and personalised marketing while contributing to the brand’s ambitious

Qualifications

• Previous experience in CRM, email marketing or digital marketing.
• Understanding of email marketing and customer communications.
• Familiarity with CRM platforms or email marketing tools.
• Interest in customer behaviour, segmentation and personalised marketing.

Responsibilities

• Plan, build and deliver CRM campaigns across email, SMS and other channels.
• Support automated customer journeys and campaign optimisation.
• Manage customer databases, audience lists and segmentation.
• Collaborate with marketing team on content and creative requirements.
• Monitor campaign performance and identify improvement opportunities.
• Support A/B testing and other optimisation activities.

Skills

CRM

Email marketing

Digital marketing

Audience segmentation

Campaign planning

A/B testing

Klaviyo

Tools

Klaviyo

CRM platforms

Job description

Location: Norfolk (office-based, 5 days per week)

The Company

This is an exciting opportunity to join one of the UK’s fastest-growing digital consumer brands – a disruptive force with a passionate customer community and ambitious plans for global expansion. Renowned for its bold creativity, innovative product development, and seamless customer experience, the company has grown rapidly in recent years, becoming a household name in its space.

Operating in a high-volume, high-velocity digital environment, the brand blends best-in-class technology with a deep understanding of consumer behaviour. As it continues to scale across new international markets and digital verticals, the business is now looking to hire a CRM Executive to support the continued development of its customer marketing activity.

The Role & Responsibilities

Reporting to the Senior CRM Manager, you will play an important role in delivering customer communications across email, SMS and other digital channels.

Working closely with the wider marketing team, you'll help plan, build and deliver CRM campaigns, support automated customer journeys and monitor campaign performance. This is a great opportunity to develop your CRM and email marketing experience within a fast-growing, digitally driven business.

Key responsibilities include:

• Supporting the planning and delivery of CRM campaigns across email, SMS and other customer communication channels.
• Building, scheduling and sending campaigns using CRM and email marketing platforms.
• Helping manage customer databases, audience lists and customer segmentation.
• Supporting the development and optimisation of automated customer journeys.
• Ensuring campaigns are accurate, engaging and delivered on time.
• Monitoring campaign performance and helping identify opportunities for improvement.
• Supporting A/B testing and other campaign optimisation activities.
• Working closely with the wider marketing team on campaign content and creative requirements.
• Helping improve customer engagement, retention and the overall customer experience.
• Keeping up to date with CRM best practices, new technologies and opportunities to improve campaign performance.

Your Skills & Experience

• Previous experience in CRM, email marketing, digital marketing or a similar marketing role.
• An understanding of email marketing and customer communications.
• Familiarity with CRM platforms or email marketing tools.
• An interest in customer behaviour, segmentation and personalised marketing.
• Good organisational skills and the ability to manage multiple tasks and deadlines.
• Strong attention to detail and a methodical approach to your work.
• Comfortable working with data and reviewing campaign performance.
• Good written and verbal communication skills.
• A proactive attitude with a willingness to learn and develop.
• Comfortable working collaboratively with different teams.
• Experience with Klaviyo or similar CRM platforms, automated customer journeys, SMS marketing or A/B testing would be advantageous, but is not essential.

Interview Process

• 30-minute video call with the hiring lead.
• 60-minute face-to-face interview with senior leadership.

Company Benefits

• 25 days annual leave plus bank holidays, increasing with length of service up to 32 days.
• Regular company socials, events, team lunches and celebrations.
• The opportunity to join an ambitious, fast-growing business with exciting plans for continued growth.
• Work alongside an experienced and supportive marketing team.
• Direct exposure to senior leadership and the opportunity to contribute ideas.
• Genuine opportunities for career progression and professional development as the business continues to expand.
• A varied role with plenty of opportunity to develop your skills across CRM, email marketing and customer engagement.
• A collaborative working environment where new ideas and fresh thinking are encouraged.
• The opportunity to take ownership of campaigns and see the direct impact of your work.
• Be part of a successful consumer brand with an established customer base and ambitious international growth plans.