Senior CRM Executive London ·

Ocean Finance; London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An innovative firm is seeking a creative CRM specialist to lead their marketing efforts. This role involves shaping the CRM marketing calendar, executing campaigns, and optimizing communications to meet KPIs. The ideal candidate will thrive in a collaborative environment, leveraging strong analytical skills to drive campaign success. Join a diverse team dedicated to making a difference in the financial landscape, where your contributions will help underserved consumers achieve their financial goals. This position offers a dynamic work culture with hybrid options and numerous employee benefits.

Benefits

Hybrid working

Flexible hours

25 days annual leave

40 days to work abroad

Parental leave

Volunteer leave

Generous sick leave

Health Insurance

Perkbox membership

Cycle to Work scheme

Qualifications

• Proficiency in CRM platforms and tools is essential.
• Strong analytical skills with a proven track record in campaign improvements.

Responsibilities

• Own and shape the CRM marketing calendar to drive results.
• Execute CRM marketing campaigns and monitor their performance.

Skills

CRM platforms

Organizational skills

Communication skills

Analytical skills

Campaign management

HTML editing

Job description

TotallyMoney is part of the Think Money Group which includes Ocean Finance, CredAbility, TotallyMoney and Money Wellness.

Hours: 40 hrs/week, 7am – 7pm core hours

Department: CRM

Experience level: Mid/Intermediate

About us:

TotallyMoney is the free personal finance app that gives people the plans, products and help they need to unlock a life of more choices. It’s all about creating a fairer financial world where people who’ve been left behind can make their financial data work for them. Put simply, we help them move closer towards their financial goals.

We’re a diverse bunch from different backgrounds, united by a company culture that promotes autonomy, collaboration and innovation. We’ve even been voted one of the UK’s Best Companies to Work For!

If you want to join our mission to help the UK’s most under-served consumers — we want to hear from you!

What you’ll do:

We’re looking for a creative and analytical CRM specialist with a commercial mind to own and shape our CRM Marketing calendar, by delivering best-in-class communications to our customers and optimising them through test and learn to drive results and hit our KPIs.

The ideal candidate will be driven and motivated, with strong stakeholder management and organisational skills and a commitment to continuous improvement.

Your responsibilities will include:

• Ownership and planning of the CRM marketing calendar, continuously monitoring performance and making improvements to ensure KPIs are hit
• Generate new ideas for CRM marketing content, liaising closely with the brand and PR teams to align on seasonal moments and relevant research
• End-to-end execution of CRM marketing campaigns, including brief development, delivering feedback to copy and design, and building campaigns
• Planning, executing and reporting A/B tests, ensuring insights are shared and actioned to continuously improve campaign performance
• Work closely with commercial team to ensure communication of our products is accurate, timely, and promoted to appropriate audiences
• Ensure all communications are fully compliant with FCA and GDPR, and champion CRM best practice

Requirements

Here’s what we think you’ll need to succeed in this role:

• High-level of proficiency with CRM platforms, tools and technologies
• Strong organisation and planning skills
• Excellent communication and stakeholder management skills
• Strong analytical skills with a proven track record of using data insight to drive campaign improvements
• Experience delivering campaigns across multiple channels, including email and push
• Experience editing html code

Benefits:

Working at TotallyMoney has its perks. When you join the team you’ll get:

• Hybrid working — We operate a hybrid policy. 2 days of your choice in our office.
• Flexible hours — Our core hours are 7 am to 7 pm. Fit your hours within that, however you like.
• 25 days of annual leave (plus 8 bank holidays), 2 additional free days off at Christmas time, and the option to purchase an extra week off.
• 40 days to work abroad — make us jealous of your stunning view.
• Parental leave so you can spend time with your new bundle of joy.
• 2 days leave to volunteer for whatever causes you’re passionate about! Plus, the opportunity to give back during work with a range of charity events.
• Generous sick leave so you can take the time you need to get better.
• Vitality Health Insurance and reward scheme (inc. 50% off Virgin Active gyms, free access to headspace and so much more).
• Perkbox membership for a range of great discounts and freebies.
• Cycle to Work scheme and great on-site facilities to accommodate those who choose to cycle or run to work.
• Prayer/quiet room with privacy curtain and prayer mats.
• Auto-enrolment pension scheme with Scottish Widows.
• Mental health and well-being perks include talking therapies with Self-space and ‘in-the-moment’ assistance via our Employee Assistance Programme by Viviup.
• You’ll find a pup or 2 around our dog-friendly office.
• 2 annual company socials, regular team socials throughout the year, and an all-company invitation to weekly Thursday drinks (table tennis optional).
• Free breakfast on Thursdays at our company morning meeting.
• Snack jars filled with goodies, coffee machines with Caravan coffee, and a great range of herbal teas — help yourself!
• Hobby clubs and activities like football, padel, Catan, and book club — you could even start your own!
• A cultural focus on learning and development - training is a part of our monthly company agenda.
• FORA building membership with access to various in-building perks such as socials, breakfasts, a running track, and fitness classes.

The hiring process:

Once we’ve received your application, we’ll take a good look before getting in touch with you to discuss the next steps of the process. This will include:

• Pre-screen call with our People Experience Manager (15 mins)
• First stage interview with the hiring manager (30-45 mins)
• Second stage panel interview at our office with in-the-room assessment (90 mins)
• Final round chat with CEO (30 mins)

How to apply:

Want to join our ambitious team? Fill in your application and submit today!

If you have any questions, you can reach out to [e-mail]

Our commitment to diversity and inclusion:

At TotallyMoney, we’re committed to being an inclusive and diverse employer, and welcome applications from all sections of society. We have an active DE&I (Diversity, Equity and Inclusion) committee led by employees and continually work on our DE&I efforts. We believe everyone has potential, regardless of race, religion or belief, ethnic origin, physical or mental ability, social background, age, nationality, marital, domestic, or civil partnership status, sexual orientation, gender identity, or any other differences that make you, you.