Senior CRM Executive

Larbey Evans Ltd; City Of London; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Hybrid working

Employee benefits

Lifestyle & family friendly benefits

Job summary

Larbey Evans Ltd in the City of London seeks a Senior CRM Executive to own day-to-day CRM management, supporting InterAction and Vuture platforms, and to drive data quality and reporting.

The role involves delivering training to users, supporting partners and lawyers, and managing data mapping and dashboards. Hybrid work is offered with 3 days in the office and 2 remote, plus comprehensive employee benefits.

Qualifications

• Experience in marketing or CRM within a law firm.
• Experience administering CRM and e-marketing platforms.
• Familiarity with InterAction and Vuture is preferred.

Responsibilities

• Jointly manage the firm's CRM (InterAction) and e-Marketing (Vuture) platforms.
• Resolve ServiceNow queries promptly, promoting user capability and best practice.
• Lead resolution of Data Change Management (DCM) tickets.
• Deliver CRM and e-Marketing training, including inductions and group sessions.
• Advise on data quality, contact management, list creation, reporting, campaigns and automation.
• Support data management, archiving and categorisation.
• Maintain best practice guides and training materials.
• Manage superuser and focus groups to gather feedback and identify system improvements.
• Advise Marketing and Business Development on segmented marketing lists, data quality and deliverability.
• Maintain target lists for Global Key Clients and Strategic Growth Clients to support lead generation and tracking.
• Produce sector and regional data quality reports and support improvement initiatives.
• Manage global data mapping and imports, including partner onboarding and joint event data.
• Support the development and implementation of e-Marketing improvement strategies.
• Assist with CRM and e-Marketing dashboards and reporting.

Skills

CRM experience

Data management

Training delivery

Stakeholder engagement

Partner & lawyer collaboration

Tools

InterAction

Vuture

Job description

Senior CRM Executive

A fantastic opportunity at a top global law firm for an experienced Senior CRM Executive who can hit the ground running and take ownership of the day-to-day BAU CRM management and support. You'll be joining a fabulous team within a firm that is investing heavily in its CRM environment.

What's On Offer:

• Salary to £50,000
• Hybrid working (3 days office / 2 days remote)
• Excellent employee benefits
• Lifestyle & family friendly benefits

Senior CRM Executive – What You'll Be Doing:

• Jointly manage the firm's CRM (InterAction) and e-Marketing (Vuture) platforms
• Resolve ServiceNow queries promptly, promoting user capability and best practice
• Lead resolution of Data Change Management (DCM) tickets
• Deliver CRM and e-Marketing training, including inductions and group sessions
• Advise on data quality, contact management, list creation, reporting, campaigns and automation
• Support data management, archiving and categorisation
• Maintain best practice guides and training materials
• Manage superuser and focus groups to gather feedback and identify system improvements
• Advise Marketing and Business Development on segmented marketing lists, data quality and deliverability
• Maintain target lists for Global Key Clients and Strategic Growth Clients to support lead generation and tracking
• Produce sector and regional data quality reports and support improvement initiatives
• Manage global data mapping and imports, including partner onboarding and joint event data
• Support the development and implementation of e-Marketing improvement strategies
• Assist with CRM and e-Marketing dashboards and reporting

Senior CRM Executive – What We're Looking For:

• Marketing or CRM experience gained within a law firm
• System and data management experience, including administrator experience of CRM systems (preferably InterAction) and e-marketing systems (preferably Vuture)
• Experienced and confident working with and for partners and lawyers