CRM Senior Executive

LR Legal Recruitment; Greater London; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A leading international law firm in London is recruiting a CRM Senior Executive to the Marketing & Business Development team. You will support the CRM and e-marketing platforms, drive data quality, user adoption and targeted development activity.

Working with the CRM Manager, you will manage daily CRM operations, resolve user queries, and promote best practice across the business. Advanced Excel skills are expected; Power BI and Power Automate experience is desirable.

Qualifications

• Five+ years CRM experience within a professional services firm.
• Experience with InterAction and Vuture is advantageous.
• Strong knowledge of data stewardship and data mapping.

Responsibilities

• Manage CRM and e-marketing user queries and data change requests.
• Lead data quality, data stewardship, mapping, importing and record accuracy.
• Deliver CRM/e-marketing training, induction and group sessions.

Skills

CRM

InterAction

Vuture

Data mapping

Data stewardship

Excel

Power BI

Power Automate

Tools

CRM tools

Job description

CRM Senior Executive | International Law Firm | London (EC2N) | up to £50k with hybrid working

We are working with a leading international law firm to recruit a CRM Senior Executive to join its Marketing & Business Development team. This is a key role within the CRM function, supporting the effective use of the firm’s CRM and e-marketing platforms and helping to drive data quality, user adoption and targeted business development activity.

Working closely with the CRM Manager, you will play a leading role in the day-to-day management of the firm’s CRM and e-marketing systems. You will act as a key point of contact for users, resolving queries, providing guidance and promoting best practice across the business.

Key responsibilities include:

• Managing CRM and e-marketing user queries and supporting the resolution of data change requests.
• Taking a lead role in data quality, data stewardship, mapping, importing and maintaining accurate records.
• Supporting the delivery of CRM and e-marketing training, including new starter induction and group sessions.
• Providing guidance on contact and relationship management, list creation, reporting and complex marketing campaigns.
• Building and maintaining targeted marketing lists, including those supporting key client and strategic growth programmes.
• Producing data quality reports and supporting initiatives to improve the accuracy and effectiveness of CRM data.
• Developing and maintaining best practice guides and training materials.
• Working with superusers and focus groups to gather feedback and identify opportunities for system development.
• Supporting CRM dashboards, reporting and the ongoing improvement of e-marketing activity.

About you

You will have at least five years’ relevant CRM experience gained within a law firm. Experience of InterAction and Vuture would be highly advantageous, alongside strong knowledge of data stewardship, data mapping and CRM user experience.

You will be highly organised and analytical, with excellent attention to detail and strong problem-solving skills. The ability to communicate confidently, deliver training and provide constructive guidance to users is essential. Advanced Excel skills are expected, with Power BI and Power Automate experience desirable.