Senior CRM & Digital Marketing Manager

Harnham; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A major consumer-facing brand in London is seeking a Senior CRM & Digital Marketing Manager to oversee performance marketing, CRM strategy, and content management. This pivotal role requires a data-led approach to drive both acquisition and retention across digital channels. The manager will lead a cross-functional team to enhance customer engagement, with responsibilities that include performance marketing management and budget optimization.

Qualifications

• Proven experience leading CRM and performance marketing activities.
• Strong track record of driving measurable growth across multiple channels.
• Excellent communication skills for managing stakeholders.

Responsibilities

• Lead performance marketing across PPC, SEO, and paid social.
• Own and execute a full CRM strategy and manage digital media budgets.
• Develop a cohesive content strategy for web and social channels.

Skills

CRM expertise

Performance marketing

Digital content strategy

Stakeholder management

Data analysis

Tools

GA4

CRM platforms

CDPs

Job description

A major consumer-facing brand is investing heavily in its digital capabilities—and is now hiring a Senior CRM & Digital Marketing Manager to lead on performance marketing, CRM strategy, and content across its digital channels. This is a commercially focused, data-led role that will drive both acquisition and retention. You’ll sit at the intersection of digital, customer data, and content—overseeing paid media, lifecycle campaigns, web experience, and social media. It’s an opportunity to shape how the business engages its customers across every digital touchpoint, with a clear focus on ROI and customer value.

The Role:

You’ll lead a cross-functional team covering CRM, digital media, and content—ensuring activity is insight-driven, well-optimised, and delivering against growth goals. It's a role for someone equally comfortable setting strategy and rolling up their sleeves to execute it.

Key responsibilities:

• Lead performance marketing across PPC, SEO, paid social, and display—optimising spend and improving ROI
• Own and execute a full CRM strategy, including automation, segmentation, and lifecycle planning
• Develop and deliver a cohesive content strategy across web and social channels
• Use customer insights and analytics to inform campaigns, targeting, and messaging
• Manage digital media budgets, reporting, and attribution models to support commercial goals
• Work cross-functionally with product, retail, and data teams to optimise digital journeys
• Champion a test-and-learn culture across all activity
• Manage agency relationships and influence internal stakeholders with data-backed strategies
• Lead, mentor, and develop a growing team with a strong focus on performance and collaboration

Your Skills and Experience:

• Proven experience leading CRM, performance marketing, and digital content at scale
• Strong track record driving measurable growth across multiple channels
• Skilled in tools such as GA4, CRM platforms, and CDPs
• Confident using first-party data to build audience segments and lifecycle plans
• Excellent stakeholder management and communication skills
• Experience managing agencies and internal teams
• A strategic thinker with a hands-on approach and strong attention to detail
• Background in high-volume, B2C environments preferred

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Travel Arrangements

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