Senior Creative (Writer) - BBC Creative

The Bbc; Manchester; On-site; GBP 55,000 - 65,000; Full time

Job summary

BBC Creative is seeking a Senior Creative to lead and mentor a team of creatives across a range of high-profile BBC products and services. You will develop concepts for drama launches, music events, and major sports tournaments, presenting ideas and driving campaigns that align with the BBC's strategic vision.

The role requires outstanding copywriting or art direction, the ability to pitch to senior stakeholders, and a track record of creating multi-media campaigns across multiple brands.

Qualifications

• Lead on projects, directing and overseeing other creatives.
• Create and oversee complex, innovative campaigns based on lateral concepts.
• Present multiple ideas for any project.
• Work to briefs and ensure material is highly targeted and meets objectives.
• Ensure creative work across platforms aligns with the BBC's strategic vision.
• Develop and coach junior creatives; outstanding copywriting and/or art direction.
• Create multi-media campaigns for all platforms.
• Excellent pitch/presentation skills to influence senior stakeholders.
• Mentor more junior creatives.

Responsibilities

• Lead on projects, directing and overseeing other Creatives as needed.
• Create and oversee complex, innovative and effective promotional campaigns based on lateral concepts.
• Come up with and present a number of ideas/concepts for any project.
• Work to formal/informal creative briefs, ensuring material is highly targeted and meets objectives.
• Ensure that all creative work across platforms aligns with the BBC's strategic vision.

Skills

Leadership

Conceptual thinking

Copywriting

Art direction

Campaign management

Pitching skills

Mentoring

Job description

Our Senior Creatives work on conceptual campaigns for a wide variety of high priority BBC products and services. You will work across a wide range of briefs from drama launches to big music events or major sports tournaments - building the UK's most iconic brand.,

• Take the lead on projects, directing and overseeing other Creatives as needed.
• Create and oversee complex, innovative and effective promotional campaigns, based on lateral concepts where appropriate.
• Come up with and present a number of ideas/concepts for any project.
• Work to formal/informal creative briefs, and ensure material is highly targeted and meets agreed objectives.
• Ensure that all creative work, across different platforms, is aligned with the BBC's strategic vision and find innovative ways of driving forward that vision.
• Take a pro-active role in developing and coaching others. You must be an outstanding Creative with proven experience of creating multi-media campaigns across a range of brands., Excellence in idea generation / conceptual thinking - with significant experience across a range of brands
• Outstanding copywriting and/or art direction (evidenced as below)
• Ability to create multi-media campaigns for all platforms
• Excellent pitch/presentation skills (able to influence senior stakeholders)
• Ability to develop/mentor more junior creatives We are looking for senior writers to join BBC Creative, the BBC's in-house creative agency. We have a simple ambition: to produce the most creative marketing in the World for the most creative media brand in the World. We want to make work that is talked about and leaves a positive mark on popular culture.
• PROPOSED SALARY RANGE: £55,000 to £65,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.