Senior Creative Lead

evoke; Leeds; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Family leave

Retail discounts

Salary and bonus

Healthcare benefits

Hybrid working

Wellbeing tools

Pension and life cover

Job summary

Evoke, the AI-enabled creative studio behind major betting and gaming brands, seeks a Senior Creative Lead in Leeds or London. You’ll own a creative pod, guide people, shape ideas and drive campaigns from concept to execution across TV, digital and social.

You’ll blend creative direction with strategic thinking, use AI tools to prototype and scale output, and develop talent while upholding brand voices. Hybrid working offered.

Qualifications

• Proven experience in a Creative Director/Lead role delivering integrated campaigns across channels.
• Portfolio showing campaign-driven work across digital, social, video & advertising; ability to present to senior stakeholders.
• Ability to combine creative thinking with AI-enabled tools to generate impactful ideas.

Responsibilities

• Lead and develop a multi-disciplinary creative pod, setting direction and fostering creativity.
• Oversee end-to-end delivery of campaigns across TV, digital, social, retail and press.
• Translate business objectives and insights into compelling creative strategies and concepts.

Skills

Creative leadership

Team development

AI-enabled tools

Campaign strategy

Stakeholder presentation

Tools

AI tools

Campaign production tools

Job description

Job Description

At evoke, we’re building a next-generation, AI-first creative studio where bold ideas, emerging technologies and commercial impact come together. As a Senior Creative Lead, you’ll take overall ownership of a creative pod - guiding people, shaping ideas and overseeing campaign output from concept through to execution. This is a hands‑on leadership role where you’ll combine creative direction, strategic thinking and AI-enabled production to deliver high-impact, multi-channel campaigns across some of the most recognisable brands in betting and gaming. You’ll play a key role in developing talent, evolving creative standards and ensuring every campaign delivers against both brand ambition and business goals. If you thrive on leading teams, driving creative excellence and pushing the boundaries of what AI-enabled creativity can deliver, this is your opportunity to shape the future of creative at evoke. The role is based in Leeds or London.

What You Will Be Doing

• Lead and develop a multi-disciplinary creative pod, setting direction, supporting development and fostering a culture of creativity and continuous improvement
• Oversee the end‑to‑end delivery of integrated campaigns across TV, digital, social, retail, press and performance channels
• Translate business objectives, audience insights and market trends into compelling creative strategies and campaign concepts
• Drive proactive ideation, identifying opportunities and developing campaign territories that scale across formats and markets
• Use AI tools to research, prototype and visualise ideas, producing pitch materials, concept mock-ups and early-stage explorations
• Provide clear creative direction and feedback to Art Directors, Motion Designers, Production Designers and Writers throughout campaign development
• Act as a brand guardian, ensuring all output aligns with brand identity, tone of voice, compliance requirements and quality expectations
• Collaborate with studio leadership, production and operations teams to ensure workflows, briefs and delivery processes enable efficient, high‑quality output at scale

Who We Are Looking For

• Proven experience in a Creative Director, Creative Lead or similar leadership role, delivering integrated campaigns across multiple channels
• A portfolio demonstrating campaign-driven work across digital, social, video and advertising, with experience presenting ideas to senior stakeholders
• Ability to combine creative thinking with AI-enabled tools, translating marketing objectives into impactful campaign ideas and concept outputs
• Experience leading and developing teams within fast-paced, multi-disciplinary creative environments, balancing creative ambition with delivery

What We Offer

• Family support: Industry-leading maternity and paternity leave and paid time off for caring responsibilities
• Perks and discounts at a range of high‑street retailers
• Competitive salary, pension and bonus schemes
• Health and wellbeing tools, including mental health support, financial education, gym discounts and cycle‑to‑work scheme
• Hybrid working – up to 80 % remote with 20 % office time for collaboration
• Comprehensive healthcare benefits (or a cash alternative)
• Pension package, income protection and life assurance

About Evoke

Evoke is the new name for 888 Holdings, operating under brands such as William Hill, 888 and Mr Green. We embrace change and progress, driving a world‑class betting and gaming experience. The focus is on flexibility, trust and personal growth.