Senior Creative Lead

William Hill PLC; Leeds; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Family support

Discounts

Salary and pension

Wellbeing

Hybrid working

Healthcare

Pension & protection

Job summary

evoke, the AI-first creative studio powering campaigns for some of the UK's leading betting and gaming brands, is seeking a Senior Creative Lead in Leeds. You’ll own a creative pod, guide ideas from concept to execution, and push AI-enabled production across multi-channel campaigns.

You’ll shape campaigns, mentor artists and writers, ensure brand standards, and partner with leadership to scale output while maintaining quality and strategic impact.

Qualifications

• Proven experience in a Creative Director, Creative Lead or similar leadership role delivering integrated campaigns across multiple channels.
• Portfolio demonstrating campaign-driven work across digital, social, video and advertising, with experience presenting ideas to senior stakeholders.
• Ability to combine creative thinking with AI-enabled tools, translating marketing objectives into impactful campaign ideas and concept outputs.
• Experience leading and developing teams within fast-paced, multi-disciplinary creative environments, balancing creative ambition with delivery.

Responsibilities

• Lead and develop a multi-disciplinary creative pod, setting direction, supporting development and fostering a culture of creativity and continuous improvement.
• Oversee the end-to-end delivery of integrated campaigns across TV, digital, social, retail, press and performance channels.
• Translate business objectives, audience insights and market trends into compelling creative strategies and campaign concepts.
• Drive proactive ideation, identifying opportunities and developing campaign territories that scale across formats and markets.
• Use AI tools to research, prototype and visualise ideas, producing pitch materials, concept mock-ups and early-stage explorations.
• Provide clear creative direction and feedback to Art Directors, Motion Designers, Production Designers and Writers throughout campaign development.
• Act as a brand guardian, ensuring all output aligns with brand identity, tone of voice, compliance requirements and quality expectations.
• Collaborate with studio leadership, production and operations teams to ensure workflows, briefs and delivery processes enable efficient, high-quality output at scale

Skills

Creative leadership

Campaign strategy

AI-enabled tools

Team leadership

Multi-channel campaigns

Job description

Senior Creative LeadAdvertising locationLeedsHours35I'm interestedShareJob descriptionAt evoke, we’re building a next-generation, AI-first creative studio where bold ideas, emerging technologies and commercial impact come together.As a Senior Creative Lead, you’ll take overall ownership of a creative pod - guiding people, shaping ideas and overseeing campaign output from concept through to execution. This is a hands-on leadership role where you’ll combine creative direction, strategic thinking and AI-enabled production to deliver high-impact, multi-channel campaigns across some of the most recognisable brands in betting and gaming.You’ll play a key role in developing talent, evolving creative standards and ensuring every campaign delivers against both brand ambition and business goals.If you thrive on leading teams, driving creative excellence and pushing the boundaries of what AI-enabled creativity can deliver, this is your opportunity to shape the future of creative at evoke.**What you will be doing-**· Lead and develop a multi-disciplinary creative pod, setting direction, supporting development and fostering a culture of creativity and continuous improvement· Oversee the end-to-end delivery of integrated campaigns across TV, digital, social, retail, press and performance channels· Translate business objectives, audience insights and market trends into compelling creative strategies and campaign concepts· Drive proactive ideation, identifying opportunities and developing campaign territories that scale across formats and markets· Use AI tools to research, prototype and visualise ideas, producing pitch materials, concept mock-ups and early-stage explorations· Provide clear creative direction and feedback to Art Directors, Motion Designers, Production Designers and Writers throughout campaign development· Act as a brand guardian, ensuring all output aligns with brand identity, tone of voice, compliance requirements and quality expectations· Collaborate with studio leadership, production and operations teams to ensure workflows, briefs and delivery processes enable efficient, high-quality output at scale**Who we are looking for -**We are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will have:· Proven experience in a Creative Director, Creative Lead or similar leadership role, delivering integrated campaigns across multiple channels· A portfolio demonstrating campaign-driven work across digital, social, video and advertising, with experience presenting ideas to senior stakeholders· Ability to combine creative thinking with AI-enabled tools, translating marketing objectives into impactful campaign ideas and concept outputs· Experience leading and developing teams within fast-paced, multi-disciplinary creative environments, balancing creative ambition with delivery**What we offer**Our roles offer more than just a job, you’ll become part of the evoke family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer: –· Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities.· Perks and discounts: Discounts at a range of high-street retailers· Financial: Competitive salary, pension, and bonus schemes.· Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme.· Hybrid working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!· Healthcare: We prioritise your health and well-being, offering comprehensive healthcare benefits (or a cash alternative).· Pension package, income protection and life assurance: Safeguarding your financial future and offering peace of mind.**More about evoke**We’re a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn’t be a more exciting time to join us as we accelerate ourjourney to bring even greater delight to our customers with world-class betting and gaming experiences. That’s the future. That’s evoke.At evoke, you’ll benefit from flexibility and a culture built on trust. We’ll give you the space to be yourself and the tools you need to protect our customers while they play. We’ll invest in your future to help you develop your unique strengths and build a career that’s right for you.**Apply**At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.Apply today to kickstart your application with the evoke Family!