Art Director

William Hill PLC; Leeds; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Hybrid working

Pension plan

Bonus scheme

Healthcare

Job summary

evoke is redefining creative production for an AI-first world. As an Art Director, you’ll translate bold ideas into high‑impact visual experiences that scale across TV, digital, social and retail.

You’ll lead visual identities, develop design systems and hero assets, collaborating with creative leads and production teams to deliver production‑ready work. You’ll explore AI-driven concepts and maintain brand‑safe, high‑quality output in a fast-paced, hybrid studio environment.

Qualifications

• An excellent portfolio demonstrating integrated campaign work across visual design, video and motion, including development of campaign visual identities and hero assets
• Proven experience as an Art Director, Senior/Lead Designer, Motion Designer or similar, with a strong multi-disciplinary skillset across design, video, motion and storytelling
• Expertise in visual craft and systems, including typography, layout, design systems and motion, with the ability to deliver high-quality, production-ready assets
• Experience using (or strong interest in) AI-driven creative tools, with the ability to collaborate effectively in fast-paced, cross-functional teams and adapt to feedback

Responsibilities

• Translate campaign concepts into compelling visual, motion and video executions across multiple channels including TV, digital, social, retail and performance
• Develop and define campaign visual identities, including design systems, typography, colour, layout and motion language
• Create master “hero” assets (key visuals, campaign video, motion and core social content) that establish the creative foundation for all campaign outputs
• Produce multi-format concept and production assets, including storyboards, visual treatments, animation tests and video content
• Use AI tools to support concept development, visual exploration, motion references and rapid creative prototyping
• Collaborate closely with Creative Leads to refine ideas through visual storytelling and experimentation and Provide visual guidance and feedback to designers, motion artists and production teams to maintain creative consistency and quality
• Ensure all assets are high‑quality, on‑brand, production‑ready and technically accurate
• Support the wider studio by creating assets that can be adapted and scaled efficiently across channels, formats and markets

Skills

Portfolio

Art Director

Visual systems

AI tools

Job description

At evoke, we’re redefining creative production for an AI-first world.

As an Art Director, you’ll sit at the heart of campaign creation-transforming bold ideas into high-impact visual experiences that scale across every channel. Working within our multi-disciplinary Creative Studio, you’ll shape the look, feel and execution of campaigns for leading brands including William Hill, 888 and Mr Green. This is a hands‑on role where creative craft meets cutting‑edge AI tools. You’ll produce the master assets that define campaigns, from visual identity systems through to video, motion and social content‑ensuring every output is visually compelling, scalable and production‑ready.

If you’re a visually‑driven storyteller with strong craft and curiosity for new technologies, this is your opportunity to help shape the future of AI‑powered creativity at evoke.

What you will be doing

• Translate campaign concepts into compelling visual, motion and video executions across multiple channels including TV, digital, social, retail and performance
• Develop and define campaign visual identities, including design systems, typography, colour, layout and motion language
• Create master “hero” assets (key visuals, campaign video, motion and core social content) that establish the creative foundation for all campaign outputs
• Produce multi‑format concept and production assets, including storyboards, visual treatments, animation tests and video content
• Use AI tools to support concept development, visual exploration, motion references and rapid creative prototyping
• Collaborate closely with Creative Leads to refine ideas through visual storytelling and experimentation and Provide visual guidance and feedback to designers, motion artists and production teams to maintain creative consistency and quality
• Ensure all assets are high‑quality, on‑brand, production‑ready and technically accurate
• Support the wider studio by creating assets that can be adapted and scaled efficiently across channels, formats and markets

Who we are looking for

• An excellent portfolio demonstrating integrated campaign work across visual design, video and motion, including development of campaign visual identities and hero assets
• Proven experience as an Art Director, Senior/Lead Designer, Motion Designer or similar, with a strong multi‑disciplinary skillset across design, video, motion and storytelling
• Expertise in visual craft and systems, including typography, layout, design systems and motion, with the ability to deliver high‑quality, production‑ready assets
• Experience using (or strong interest in) AI‑driven creative tools, with the ability to collaborate effectively in fast‑paced, cross‑functional teams and adapt to feedback

What we offer

• Family Support: Industry‑leading maternity and paternity leave and paid time off if you have caring responsibilities.
• Perks and discounts: Discounts at a range of high‑street retailers
• Financial: Competitive salary, pension, and bonus schemes.
• Health & wellbeing: Tools and services to help support your well‑being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme.
• Hybrid working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face‑to‑face collaborative team time – and the chance for a coffee and a catch‑up!
• Healthcare: We prioritise your health and well‑being, offering comprehensive healthcare benefits (or a cash alternative).
• Pension package, income protection and life assurance: Safeguarding your financial future and offering peace of mind.

More about evoke

We’re a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn’t be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world‑class betting and gaming experiences. That’s the future. That’s evoke.

At evoke, you’ll benefit from flexibility and a culture built on trust. We’ll give you the space to be yourself and the tools you need to protect our customers while they play. We’ll invest in your future to help you develop your unique strengths and build a career that’s right for you.

We prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.