Senior Copywriter

Newcastle University; Newcastle; On-site; GBP 35,000 - 38,000; Full time

Job summary

A leading UK university in Newcastle is seeking a skilled copywriter to lead content creation for a curriculum transformation project. The successful candidate will work with various teams to develop engaging educational content while ensuring SEO best practices are implemented. Responsibilities include liaising with stakeholders, creating multi-channel content strategies, and utilizing analytical tools. This is a fixed-term role for two years with a competitive salary package.

Benefits

Generous holiday package

Great pension schemes

Health and wellbeing initiatives

Qualifications

• Practical experience in a similar role.
• Excellent copywriting skills.
• Technical and content SEO knowledge and experience.

Responsibilities

• Lead copywriting and content creation for education-focused marketing assets.
• Collaborate with project teams to create effective content.
• Monitor user behavior across digital channels for content opportunities.

Skills

Copywriting

SEO knowledge

Analytics skills

Interpersonal skills

Education

Graduate or equivalent qualification/working experience

Tools

Google Analytics

Google Search Console

Ahrefs

Job description

Salary: £35,608 to £37,694 with progression to £46,049 per annum

Newcastle University is a great place to work, with excellent benefits. We have a generous holiday package; plus the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives to support you.

Closing Date: 04 January 2026

The Role

Are you a skilled and creative copywriter? At Newcastle University we are embarking on an exciting curriculum transformation project, and we are looking for a highly motivated individual to lead on copywriting and content creation across our portfolio of courses and associated education focused marketing assets.

In this role, you will be part of our Content Team in Central Marketing, working in close collaboration with a core Project team. You will plan, create and edit effective content for this project across a wide variety of media, to support our content strategy and strategic objectives. You will liaise with key stakeholders around the University to gather education insights and requirements, creating inspiring course focussed content to convey key messaging and engage and convert our key target audiences.

In addition, you will support wider content creation across our various digital and print channels, monitoring user behaviour across social channels and search engines to identify the most valuable content opportunities. Crucially, you will play a pivotal role in ensuring SEO best practice is followed at the University, working alongside the Head of Content, the Content and SEO Manager, and the Web team.

Newcastle University’s Marketing Team

sits within the Marketing, Global Recruitment and Admissions Directorate. We are a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. Our vision for marketing at Newcastle encompasses the following:

• Embracing a ‘digital first’ approach
• Encouraging our team through personal growth
• Engaging with our clients and audiences
• Delivering an exceptional marketing strategy

We are both highly collaborative and innovative combining a wide range of planning, creative and technical skillsets.

Practical experience in a similar role, and the ability to demonstrate excellent copywriting skills will be essential for the successful candidate.

This is a fixed term role for two years

For more information about the role or to have an informal confidential chat you can contact [e-mail].

To apply, please complete an online application and upload a CV and cover letter. Your cover letter is a supporting statement, and you should outline how you meet the essential criteria of the role and evidence this with examples. Please submit links or examples of two pieces of your own copywriting, to demonstrate your skills (uploads are limited to 5mb).

Key Accountabilities

As part of the Marketing Team, your role will include:

• Liaising with key stakeholders around the University to gather insights and content requirements
• Creating inspiring content to convey key messages, and engage and convert our key target audiences
• Working in close collaboration with a core Project team as well as in conjunction with our wider Content team

In collaboration with the Head of Content and wider colleagues and specialists, you will deliver multi-channel content strategies. These will cover:

• CREATIVE CONTENT: You will play a key role in developing our content marketing with creative, impactful, and engaging assets tailored to our varied audiences across paid and organic channels, and our social media platforms. You will spearhead the development of downloadable guides/assets, infographics, video content and more linked to our education narrative. You will also create content for our printed materials, ensuring that your writing is targeted and considered for our different audiences and purposes
• Blog: You will support our blogsites Belong and FROM, and use search data to deliver an SEO content strategy around these platforms. You will write and edit blogs posts, source images, and ensure content is optimised for organic search. You will be expected to report on blog performance using Search Console, Google Analytics and Ahrefs
• RESEARCH: You will monitor user behaviour across social channels and search engines to identify the most valuable content opportunities. You will then share this research with colleagues to build unified, data-first content strategies
• SEO: You will work closely with the Head of Content, the Content and SEO Manager and the Web team to ensure SEO best practice and integration into appropriate marketing campaigns
• Other duties as required to support the Head of Content and Deputy Director of Marketing

The Person

Knowledge, Skills and Experience

• Practical experience in a similar role
• Excellent copywriting skills
• Technical and content SEO knowledge and experience
• Proof reading skills and ability to sub-edit copy
• Experience of relevant analytics tools, such as Google Analytics, Google Search Console, Microsoft Clarity, and Ahrefs
• Ability to effectively communicate our brand standards through content design.
• Outstanding organisational skills with the ability to manage multiple projects at the same time
• Able to identify and manage internal and external stakeholders, building relationships whilst meeting user needs. You will understand how to work with stakeholders and contribute to building relationship, using evidence to explain decisions made
• Exceptional interpersonal skills with proven success in building relationships, internally and externally, influence and drive decisions

Desirable

• Knowledge of the Higher Education sector

Attributes and Behaviour

• A clear, concise and confident communicator
• Able to work collaboratively with others and play a positive role in the team
• Organised and able to manage both your own time and resources, as well as your team’s, by prioritising effectively

Qualifications

• Graduate or equivalent qualification/working experience

Desirable

• Chartered Institute of Marketing qualification or other relevant marketing/communication professional qualification.

Newcastle University is a global University where everyone is treated with dignity and respect. As a University of Sanctuary, we aim to provide a welcoming place of safety for all, offering opportunities to people fleeing violence and persecution.

We are committed to being a fully inclusive university which actively recruits, supports and retains colleagues from all sectors of society. We value diversity as well as celebrate, support and thrive on the contributions of all of our employees and the communities they represent. We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams, we believe that success is built on having teams whose backgrounds and experiences reflect the diversity of our university and student population.

At Newcastle University we hold a Gold Athena Swan award in recognition of our good employment practices for the advancement of gender equality. We also hold a Race Equality Charter Bronze award in recognition of our work towards tackling race inequality in higher education REC. We are a Disability Confident employer and will offer an interview to disabled applicants who meet the essential criteria for the role as part of the offer and interview scheme.

In addition, we are a member of the Euraxess initiative supporting researchers in Europe.

Requisition ID: 28954