Senior Conversion Analytics Lead (Hybrid)

Awaze; Manchester; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid working

Holiday discounts

Career progression

International teams

Job summary

Awaze is seeking a Senior Conversion Rate Analyst to optimise the digital customer journey across its European brands. You will own analytics from acquisition through booking, identifying friction points and delivering evidence-based recommendations to boost conversion and revenue.

You’ll partner with Marketing, Ecommerce, Product and Commercial teams, applying AI-enabled insights to accelerate analysis and support decision-making with robust dashboards and reporting.

Qualifications

• Significant experience in a Senior Digital Analytics, CRO or Ecommerce Analytics role.
• Expert-level GA4 with event models, user journeys, custom reporting and conversion measurement.
• Advanced SQL skills to interrogate large datasets and extract insights.
• Extensive experience analysing digital conversion funnels and diagnosing drop-off.
• Strong understanding of marketing channels, attribution and customer acquisition performance.
• Experience supporting experimentation and A/B testing with statistical interpretation.
• Excellent communication to present complex analysis to technical and non-technical audiences.
• Strong commercial acumen with a track record influencing revenue, conversion or CX.
• Excellent stakeholder management across Product, Marketing, Commercial and Tech.
• Interest in AI-enabled analytics and applying AI-driven solutions.

Responsibilities

• Own end-to-end conversion analysis across digital customer journeys to improve booking conversion.
• Use GA4, SQL and analytical tools to interrogate acquisition, engagement and conversion funnels.
• Define robust funnel reporting highlighting drop-off and opportunities.
• Analyse journeys across devices, channels, markets and brands to drive conversion.
• Collaborate with Product, Ecommerce, Marketing and Commercial to prioritise opportunities by impact.
• Translate insights into practical recommendations for senior stakeholders.
• Support experiments and A/B tests by defining experiments and quantifying impact.
• Define dashboards and automated reporting for visibility of KPIs.
• Identify emerging trends and recommend actions to improve digital performance.
• Ensure data quality with GA4 and other platforms, coordinating with Engineering/Data teams.
• Champion best practices in digital analytics and measurement across the business.

Skills

GA4

SQL

Data storytelling

AB testing

Stakeholder management

Conversion optimisation

Digital analytics

AI analytics

Tools

BigQuery

Job description

Awaze is seeking a Senior Conversion Rate Analyst to optimise the digital customer journey across its European brands. You will own analytics from acquisition through booking, identifying friction points and delivering evidence-based recommendations to boost conversion and revenue.

You’ll partner with Marketing, Ecommerce, Product and Commercial teams, applying AI-enabled insights to accelerate analysis and support decision-making with robust dashboards and reporting.