Conversion Rate Architect | A/B Testing & UX Analytics

AJ Bell Business Solutions Limited

City Of London

Hybrid

GBP 45,000 - 70,000

Full time

14 days+

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Benefits offered by this job

26 days holiday

Pension 7% with matched contributions

Discretionary bonus & Share schemes

Health Cash Plan & discounted privatee

Enhanced family leave

Travel and bike loan schemes

Employee Assistance Programme

Job summary

AJ Bell is seeking a conversion optimisation expert to design and run A/B and multivariate tests across digital journeys, ensuring customer outcomes align with regulatory obligations. You will become a platform super user, translate insights into actionable recommendations, and collaborate with UX/UI designers, developers, and marketing to enhance the digital experience.

Bring hands-on experience with Tools like Contentsquare, GA4, Webtrends Optimize and Optimizely, plus JavaScript and GTM

Qualifications

Experience designing and executing conversion optimisation tests.
Strong understanding of web technologies and HTML.
Experience with analytics tools Contentsquare and GA4.
Awareness of UX and CX design principles.
Experience working with web developers.
Proficiency in JavaScript and Google Tag Manager.
Advanced Excel skills.

Responsibilities

Design and execute A/B and multivariate tests to optimise website elements and conversions.
Develop testing roadmap with Experimentation Manager and monitor progress.
Analyse test results and communicate insights to stakeholders.
Be a platform super user capable of delivering tests through to delivery.
Monitor website performance using analytics and feedback tools and translate insights into recommendations.
Collaborate with UX/UI designers, developers, marketing, product, and tech teams.