Senior Conversion Rate Analyst

Awaze; Manchester; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid working

Holiday discounts

Career progression

International teams

Job summary

Awaze is seeking a Senior Conversion Rate Analyst to optimise the digital customer journey across its European brands. You will own analytics from acquisition through booking, identifying friction points and delivering evidence-based recommendations to boost conversion and revenue.

You’ll partner with Marketing, Ecommerce, Product and Commercial teams, applying AI-enabled insights to accelerate analysis and support decision-making with robust dashboards and reporting.

Qualifications

• Significant experience in a Senior Digital Analytics, CRO or Ecommerce Analytics role.
• Expert-level GA4 with event models, user journeys, custom reporting and conversion measurement.
• Advanced SQL skills to interrogate large datasets and extract insights.
• Extensive experience analysing digital conversion funnels and diagnosing drop-off.
• Strong understanding of marketing channels, attribution and customer acquisition performance.
• Experience supporting experimentation and A/B testing with statistical interpretation.
• Excellent communication to present complex analysis to technical and non-technical audiences.
• Strong commercial acumen with a track record influencing revenue, conversion or CX.
• Excellent stakeholder management across Product, Marketing, Commercial and Tech.
• Interest in AI-enabled analytics and applying AI-driven solutions.

Responsibilities

• Own end-to-end conversion analysis across digital customer journeys to improve booking conversion.
• Use GA4, SQL and analytical tools to interrogate acquisition, engagement and conversion funnels.
• Define robust funnel reporting highlighting drop-off and opportunities.
• Analyse journeys across devices, channels, markets and brands to drive conversion.
• Collaborate with Product, Ecommerce, Marketing and Commercial to prioritise opportunities by impact.
• Translate insights into practical recommendations for senior stakeholders.
• Support experiments and A/B tests by defining experiments and quantifying impact.
• Define dashboards and automated reporting for visibility of KPIs.
• Identify emerging trends and recommend actions to improve digital performance.
• Ensure data quality with GA4 and other platforms, coordinating with Engineering/Data teams.
• Champion best practices in digital analytics and measurement across the business.

Skills

GA4

SQL

Data storytelling

AB testing

Stakeholder management

Conversion optimisation

Digital analytics

AI analytics

Tools

BigQuery

Job description

Join us in shaping how millions of customers discover, book and enjoy holidays across Europe’s leading holiday brands.

At Awaze, we're passionate about creating amazing holidays. As Senior Conversion Rate Analyst, you'll play a pivotal role in helping us understand customer behaviour, uncover commercial opportunities, and optimise every stage of the digital customer journey. Working across Marketing, Ecommerce, Product and Commercial teams, you'll combine deep analytical expertise with commercial thinking to identify opportunities that improve conversion, increase revenue and enhance customer experience.

Your mission

Your mission is to maximise digital conversion performance across the Awaze portfolio by turning customer behaviour into commercially actionable insight.

You'll own the analysis of customer journeys from acquisition through to booking, identifying friction points, diagnosing performance issues and providing evidence-based recommendations that improve conversion and commercial outcomes.

As the organisation's expert in digital funnel analysis, you'll partner with stakeholders across the business to ensure decisions are driven by robust analytics rather than opinion. Combining hands-on technical expertise with exceptional communication skills, you'll transform complex data into compelling stories that influence senior stakeholders and deliver measurable business impact.

You'll also champion AI-driven opportunities within conversion and customer analytics, identifying innovative ways to enhance insight generation, accelerate analysis, improve predictive capabilities and enable smarter, faster commercial decision-making.

What You'll Be Doing

• Own end-to-end conversion analysis across our digital customer journeys, identifying opportunities to improve booking conversion and commercial performance.
• Use Google Analytics 4, SQL and other analytical tools to interrogate customer behaviour across acquisition, onsite engagement and conversion funnels.
• Define specifications for robust funnel reporting that highlights customer drop-off, behavioural trends and optimisation opportunities.
• Analyse customer journeys across devices, channels, markets and brands to understand what drives conversion.
• Partner with Product, Ecommerce, Marketing and Commercial teams to prioritise optimisation opportunities based on commercial impact.
• Produce clear, compelling insights that translate complex analysis into practical recommendations for senior stakeholders.
• Support A/B testing initiatives by partnering with Product teams to define experiments, analyse results and quantify business impact.
• Define requirements for dashboards and automated reporting that provide visibility of conversion performance and key commercial KPIs.
• Identify emerging customer behaviour trends and proactively recommend actions to improve digital performance.
• Ensure data quality within GA4 and other analytics platforms, working closely with Engineering and Data teams to maintain trusted measurement.
• Champion best practice in digital analytics, customer journey measurement and conversion optimisation across the business.
• Identify and evaluate AI-driven opportunities that improve customer insight, forecasting and commercial performance.
• Leverage AI-enabled analytics tools to accelerate analysis, uncover behavioural patterns and improve the efficiency and scalability of conversion insights.
• Mentor analysts and contribute to raising analytical capability across the wider organisation.

Who We're Looking For

You'll thrive in this role if you're naturally curious, commercially minded and passionate about understanding customer behaviour. You enjoy solving complex business problems with data and are confident influencing stakeholders through evidence rather than opinion.

We're Looking For Someone Who Brings

• Significant experience in a Senior Digital Analytics, Conversion Rate Optimisation or Ecommerce Analytics role.
• Expert-level hands‑on experience with Google Analytics 4, including event models, user journeys, custom reporting and conversion measurement.
• Advanced SQL skills with the ability to interrogate large datasets, build reusable queries and uncover commercially valuable insights.
• Extensive experience analysing digital conversion funnels and diagnosing customer drop‑off across complex ecommerce journeys.
• Strong understanding of digital marketing channels, attribution and customer acquisition performance.
• Experience supporting experimentation and A/B testing programmes, including statistical interpretation and commercial evaluation.
• Exceptional communication skills with the ability to present complex analysis through clear, impactful data storytelling for both technical and non-technical audiences.
• Strong commercial acumen with a proven track record of influencing decisions that improve revenue, conversion or customer experience.
• Excellent stakeholder management skills, with experience working across Product, Marketing, Commercial and Technology teams.
• A proactive, collaborative approach with the confidence to work independently while influencing multiple teams and priorities.
• An interest in emerging AI technologies and a proven ability to identify and apply AI‑driven solutions that enhance digital analytics, customer insight and commercial decision‑manding.

It Will Be a Bonus If You Have

• Experience working in travel, ecommerce or another high‑volume digital consumer business.
• Knowledge of BigQuery or other cloud‑based data warehouses.
• Experience building dashboards and visualisations using Power BI, Tableau or Looker Studio.
• Experience working across multiple international markets and brands.

How You'll Make An Impact

• Increase online booking conversion through data‑driven optimisation.
• Identify high‑value commercial opportunities across the customer journey.
• Improve understanding of customer behaviour across Awaze's digital ecosystem.
• Enable faster, better commercial decisions through trusted analytics and actionable insight.
• Build confidence in conversion reporting and digital performance measurement.
• Help establish a culture where decisions are driven by customer behaviour and evidence.
• Deliver measurable improvements in revenue, conversion rate and customer experience across our brands.

Why you'll want to work at Awaze

We offer a versatile position in a strong professional and social environment – one you'll have the opportunity to influence and help shape. You'll be part of an international company that invests in the future and join a dynamic, fast‑paced department with skilled and committed colleagues who support each other.

We're a People‑first Business – And We Know That Our Success Starts With Our Teams. Here's a Glimpse Of What You'll Enjoy

• Generous discounts on holidays across our brands.
• Flexible hybrid working – with the autonomy to work how you work best.
• Real opportunities to grow, learn and shape your role, with career progression both vertically and horizontally across countries and functions.
• Exposure to large‑scale digital datasets and sophisticated e‑commerce challenges.
• The opportunity to influence strategic decisions using data and insight.

About Awaze

Our mission is clear - to create amazing holidays with Europe’s widest choice of holiday homes.

With more than 110,000 properties across Europe, we are the largest managed vacation rentals business in the region. Our ambition is not only to be the biggest, but the best provider of holiday homes in Europe.

As travel continues to evolve, we are focused on what comes next. We will keep strengthening our relationships with guests and homeowners, continuously improving the way we work, and delivering strong performance. By making things simpler and smarter, we are building a business that is ready for what’s next - powered by proud, passionate and inclusive people.

Worth knowing

We offer the best of both worlds: the energy of the office and the freedom of home, with hybrid working that lets you enjoy a mix of office and remote work in a fast‑paced, collaborative environment.

What’s next?

We're committed to running an inclusive and accessible recruitment process. All applicants will receive equal consideration for employment, and if you have any specific requirements or adjustments needed for the interview, just let us know when you accept your invitation - we're happy to accommodate.