Senior Content Strategist — AI-Driven Finance Marketing

insightsoftware; United Kingdom; On-site; GBP 44,000 - 55,000; Full time

Job summary

Insightsoftware seeks a Senior Content Strategist to partner with the EPM marketing team, developing content that builds credibility and drives pipeline. This senior role focuses on strategy and execution, not just production.

You will own the content strategy for the EPM area, translate product messaging for CFO audiences, and measure impact with clear KPIs. This role emphasizes AI-powered workflows and customer storytelling.

Qualifications

• Experience spanning content strategy and marketing.
• Deep understanding of B2B marketing motions and funnel contribution.
• Exceptional writing and editing for senior finance audiences.
• Proven track record developing content strategy with measurable pipeline impact.
• Direct experience engaging with customers for case studies or advisory content.
• Demonstrated AI fluency with AI content tools and workflows.
• Experience working cross-functionally in a matrixed environment.

Responsibilities

• Define and own the content strategy for the EPM area.
• Map content to buyer personas, funnel stages, and use cases.
• Write, edit, and produce high‑quality content across formats.
• Engage directly with customers to source insights and develop references.
• Translate product messaging into CFO-facing narratives.
• Define content KPIs and measure performance across the funnel.

Skills

Content strategy

B2B marketing

Writing/editing

AI fluency

Cross-functional collaboration

Finance/EPM knowledge

Education

Bachelor's degree in Marketing or Business

Job description

Insightsoftware seeks a Senior Content Strategist to partner with the EPM marketing team, developing content that builds credibility and drives pipeline. This senior role focuses on strategy and execution, not just production.

You will own the content strategy for the EPM area, translate product messaging for CFO audiences, and measure impact with clear KPIs. This role emphasizes AI-powered workflows and customer storytelling.