Content Marketing Lead: AI FinTech Narratives + Equity

Model ML Inc.; Greater London; On-site; GBP 80,000 - 120,000; Full time

Benefits offered by this job

Competitive salary plus meaningful-equ

Equity

Performance-based incentives

Culture of trust, speed and ownership

Job summary

Model ML is seeking a Content Marketing Lead to own the company narrative and publish the essential content pieces that drive our market story. You'll work directly with the founders, set editorial standards, and keep our messaging sharp as the product and market evolve.

The role demands 7+ years in B2B content marketing at software scale‑ups, exceptional writing, and comfort turning data into narrative. Expect direct interaction with leadership and a fast‑paced AI‑driven environment.

Qualifications

• 7+ years in B2B content marketing, most of it at a software company selling to large organisations.
• A track record owning content end to end at a scale‑up, from strategy through to publishing and measurement.
• Exceptional writing. A portfolio of pieces you wrote yourself that changed what a buyer thought.
• Comfort with data. You can turn a number into a story, and you check it before it goes out.
• The ability to turn a complex technical idea into a simple narrative without getting the technology wrong.

Responsibilities

• Own our messaging and keep it current as the market and the product move.
• Write the pieces that matter most: LinkedIn posts, launch narratives, data‑led pieces, customer stories and long‑form articles.
• Work with the data, sales and engagement teams to turn product and customer moments into stories.
• Shape our press and thought leadership alongside our agency.
• Raise the quality of everything we publish, across social, web and sales materials.
• Set the editorial standard for the team and make other people's drafts better with specific feedback.
• Build your drafting, research and review workflows on Model ML and other AI tools.
• Define how we measure content performance and adjust the plan based on the evidence.

Skills

B2B content marketing

End-to-end content ownership

Exceptional writing

Data storytelling

Editorial feedback

Job description

Model ML is seeking a Content Marketing Lead to own the company narrative and publish the essential content pieces that drive our market story. You'll work directly with the founders, set editorial standards, and keep our messaging sharp as the product and market evolve.

The role demands 7+ years in B2B content marketing at software scale‑ups, exceptional writing, and comfort turning data into narrative. Expect direct interaction with leadership and a fast‑paced AI‑driven environment.