Senior Marketing Ops & Insights Lead — SFMC, AI

Computappoint; Greater London; On-site; GBP 57,000 - 95,000; Full time

Benefits offered by this job

Benefits

Job summary

Computappoint is seeking a Senior Marketing Operations & Insights Manager to transform marketing effectiveness through data, automation, and insightful analysis. The role sits at the heart of a modern, tech-driven marketing function, collaborating across Marketing, Sales, Data, Technology and Operations to optimize platforms and drive measurable business outcomes.

You will shape the operations strategy, leverage AI-powered workflows, and implement automation to enhance campaign performance, ROI,

Qualifications

• Strong experience with Salesforce Marketing Cloud and marketing automation platforms.
• Proven track record of improving marketing effectiveness via data-driven insights.
• Experience building segmentation strategies, nurture journeys, and lead management.
• Ability to translate data into actionable recommendations and business impact.
• Experience scaling AI and automation initiatives in marketing or commercial settings.

Responsibilities

• Own and optimise key marketing technology platforms, including Salesforce Marketing Cloud.
• Improve marketing processes, governance, workflows, and operational efficiency across the marketing function.
• Lead data governance initiatives, ensuring high standards of data quality, segmentation, compliance, and customer data management.
• Develop sophisticated audience segmentation strategies, nurture programmes, and customer journeys to improve engagement and conversion.
• Design and implement AI-powered workflows and automation initiatives that drive productivity, personalisation, and marketing effectiveness.
• Establish performance frameworks, KPIs, dashboards, and reporting mechanisms to measure campaign success and business impact.
• Analyse campaign performance, audience behaviour, pipeline metrics, and marketing investment to identify opportunities for continuous improvement.
• Partner closely with Marketing, Sales, Technology, Data, Finance, and Leadership teams to deliver data-driven decision-making.

Skills

Marketing operations

CRM

Campaign operations

Automation

Data governance

Audience segmentation

Nurture journeys

AI-powered workflows

Analytics

Stakeholder management

Change management

Tools

Salesforce Marketing Cloud

Job description

Computappoint is seeking a Senior Marketing Operations & Insights Manager to transform marketing effectiveness through data, automation, and insightful analysis. The role sits at the heart of a modern, tech-driven marketing function, collaborating across Marketing, Sales, Data, Technology and Operations to optimize platforms and drive measurable business outcomes.

You will shape the operations strategy, leverage AI-powered workflows, and implement automation to enhance campaign performance, ROI,