Senior Marketing Manager - AI-Driven Content & Campaigns

Optio Incentives AS; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Optio Incentives AS is expanding its marketing team and seeks a hands-on Senior Marketing Manager to own content, AI-driven marketing, events, and integrated campaigns for 2027 and beyond. You’ll collaborate with partner and product marketing leads, demand generation, events, and leadership to accelerate growth.

You’ll lead content creation, AI workflows, and launch content for new features while ensuring brand voice and consistent messaging across channels.

Qualifications

• Experience building and running multi-channel content engines.
• Ability to write and produce assets across blogs, guides, case studies and webinars.
• Proven track record in launching co-branded newsletters and podcasts.

Responsibilities

• Own one content calendar across blog, gated content, LinkedIn, newsletter, podcast, and events.
• Write and produce blogs, guides, case studies, one-pagers, webinar decks, and gated assets.
• Run the Optio newsletter and help build co-branded newsletters with partners.
• Produce our podcast end-to-end: booking, recording, editing and publishing, then clips and posts.
• Keep a content library that sales and partners can search and use.
• Use AI to improve drafting, repurposing, research, and reporting.
• Build and share AI workflows used daily by the team.
• Maintain AI-assisted content in Optio’s voice with a brand guide.
• Produce launch content for new AI features in Optio’s product.
• Build event landing pages, forms, invites, and reminders in HubSpot.
• Promote events across email, social and the newsletter.
• Coordinate event logistics across Europe with local teams.
• Run post-event follow-up and qualify leads within 48 hours.
• Turn events into recaps, blogs, recordings and podcast episodes.
• Plan and run integrated campaigns with the Head of Demand Generation.
• Report on channel performance and share monthly findings.
• Keep the website fresh with page copies, updates, and new landing pages.
• Support PR and external comms: announcements, press, awards and customer stories.
• Keep brand consistent across Optio and partner outputs.
• Produce sales collateral, proposals and internal launch comms.
• Respond quickly to internal requests and set expectations.

Skills

Content strategy

Content production

AI in marketing

Event planning

Campaign management

Website copywriting

PR & communications

Sales enablement

Tools

HubSpot

Job description

Optio Incentives AS is expanding its marketing team and seeks a hands-on Senior Marketing Manager to own content, AI-driven marketing, events, and integrated campaigns for 2027 and beyond. You’ll collaborate with partner and product marketing leads, demand generation, events, and leadership to accelerate growth.

You’ll lead content creation, AI workflows, and launch content for new features while ensuring brand voice and consistent messaging across channels.