Senior Content Marketing Manager

Taboola; Greater London; Hybride; GBP 65 000 - 90 000; Plein temps

Résumé du poste

Taboola in London is seeking a Senior Content Marketing Manager to own core messaging for flagship products and protect the brand tone across global touchpoints. This Individual Contributor role partners with writers, designers, web managers, and engagement teams to drive high-impact, conversion-focused content campaigns.

You will lead product storytelling, microcopy, and content performance analysis, while collaborating with external agencies to scale output and maintain quality.

Qualifications

• 5+ years of content marketing in a B2B SaaS/tech environment.
• Hands-on IC with no direct reports.
• Based in the UK with hybrid schedule (3 days in office).
• Experience crafting product messaging frameworks, long-form hero content, and conversion-focused microcopy.
• Excellent communication; manage agencies, vendors, and cross-department teams.
• Familiar with digital content metrics and web analytics to optimize content via data.

Responsabilités

• Own messaging frameworks for leading products and translate propositions into stories across customer lifecycle stages.
• Custodian of Brand Tone of Voice; write microcopy for UI, landing pages, CTAs, and emails.
• End-to-end ownership of major content projects from strategy to measurement.
• Collaborate with writers, designers, web managers, social media, and customer teams.
• Lead relationships with agencies and freelancers to scale output while maintaining quality.
• Monitor content KPIs and analytics to optimize distribution and performance.

Connaissances

Content marketing

Product messaging

Microcopy

Analytics

Cross-functional collaboration

Outils

Web analytics tools

Campaign measurement tools

Description du poste

Realize your potential by joining the leading performance-driven advertising company!

As a Senior Content Marketing Manager on the Marketing team in our London office, you will take ownership of key content initiatives, craft our product narrative, and protect our brand tone of voice across global touchpoints.

Reporting directly to the Head of Global Brand and Marketing Communications, you will serve as the central content strategist and owner for our flagship products. As an Individual Contributor (IC), you will leverage strong cross functional relationships partnering closely with writers, designers, web managers, social media leads, and customer engagement teams to deliver high impact, conversion focused content campaigns.

To thrive in this role, you'll need:

• 5+ years of experience in content marketing within a B2B SaaS or technology environment.
• High comfort level working as a hands on, high impact Individual Contributor (IC) who drives alignment across matrixed teams without needing direct reports.
• To be based in the UK and willing to work on a hybrid schedule (3 days in office per week).
• Proven track record in crafting high level product messaging frameworks, long form hero content, and conversion driven microcopy.
• Exceptional communication skills with demonstrated ability to manage creative agencies, external vendors, and cross departmental teams.
• Familiarity with digital content metrics, web analytics, and campaign measurement tools to optimize content based on data.

Bonus points if you have:

• Prior experience and qualifcations in Editing / Journalism / Writing
• Experience in the AdTech industry

How you'll make an impact:

As a Senior Content Marketing Manager, you will:

• Product Messaging & Positioning: Own core messaging frameworks for leading products, translating complex value propositions into clear, compelling stories across all customer lifecycle stages.
• Brand Tone of Voice & Microcopy: Serve as the custodian of our Brand Tone of Voice. Write and refine microcopy across website UI, landing pages, CTAs, and email touchpoints to elevate user experience and drive conversion.
• Campaign & Project Ownership: End to end ownership of major content marketing projects from strategy and brief creation to cross functional alignment, execution, and performance measurement.
• Cross Functional Collaboration: Partner closely with internal content writers, designers, web managers, social media, and customer engagement teams to execute cohesive, multi channel content strategies.
• Vendor & Agency Management: Lead relationships with external agencies, freelance writers, and external vendors to scale content output while ensuring high standards of brand quality and tone.
• Performance Analysis: Monitor content KPIs and analytics to evaluate messaging impact, optimizing distribution and content performance over time.