Content Marketer

Lipton Media; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Lipton Media in London is seeking a highly accomplished B2B Content Marketer to join their team. This hybrid, fast-paced role sits at the heart of their marketing activity, delivering campaigns across their portfolio including insight-led content, research, events and subscriptions.

You will shape campaign narratives, write clear copy, manage LinkedIn content, and coordinate multi-channel activity across email, social and web.

Qualifications

• At least two years of experience owning B2B content-led campaigns end-to-end.
• Strong copywriting for senior professional audiences.
• Ability to shape campaign narratives across channels without losing clarity or intent.
• Experience managing multiple campaigns and meeting deadlines without close supervision.
• Analytical and able to report on campaign performance clearly and use insight to refine content and messaging.
• Hands-on experience with email marketing platforms such as Spotler, Mailchimp, Dotdigital, or similar; proficient with LinkedIn and Excel.

Responsibilities

• Deliver multi-channel campaigns across email, social and web.
• Write clear, compelling copy across email, social, web and campaign materials.
• Own LinkedIn company pages – shaping posts, threads and commentary to support campaigns.
• Develop campaign narratives and adapt content for different audiences and channels.
• Review performance and engagement to refine content and messaging over time.
• Engage with audiences online to build relevance, credibility and visibility.
• Support timelines and content plans to keep campaigns moving smoothly.
• Research topics and trends to inform content angles and ideas.

Skills

B2B content marketing

Copywriting

Campaign management

Analytics

Social media

Email marketing

Tools

Spotler

Mailchimp

Dotdigital

CRM systems

Job description

• Leading media publishing and events business, specialists in investor relations, seeks a highly accomplished B2B Content Marketer to join their team. This is a fast-paced, hands-on role at the centre of their marketing activity. You'll play a key role in delivering campaigns across their full portfolio, including insight-led content, research, events, and subscriptions.

B2B Content Marketer

Hybrid

London

Leading media publishing and events business, specialists in investor relations, seeks a highly accomplished B2B Content Marketer to join their team.

This is a fast-paced, hands-on role at the centre of their marketing activity. You'll play a key role in delivering campaigns across their full portfolio, including insight-led content, research, events, and subscriptions.

You'll shape campaign narratives, write clear and compelling copy, run social activity and keep campaigns moving beyond launch.

What you'll be doing:

You will be responsible for the delivery of multi-channel campaigns across both brands.

Responsibilities include:

Planning and sequencing content-led marketing campaigns across email, social and web
Writing clear, compelling copy across email, social, web, and campaign materials
Owning the LinkedIn company pages - shaping posts, threads and commentary to support campaigns.
Developing campaign narratives and adapting content for different audiences and channels
Reviewing performance and engagement to refine content and messaging over time
Engaging with audiences online to build relevance, credibility and visibility
Supporting timelines and content plans to keep campaigns moving smoothly
Researching topics and trends to inform content angles and ideas

What we're looking for:

At least two years of experience owning B2B content-led campaigns end-to-end, with a clear understanding of how campaigns are planned, launched and sustained over time

Strong copywriting ability, with confidence writing original content across email, social, web and campaign materials for senior professional audiences

Demonstrated ability to shape campaign narratives and adapt messaging across channels without losing clarity or intent

Comfortable managing multiple campaigns and content streams independently, prioritising effectively and meeting deadlines without close supervision

Analytical and curious, with the ability to report on campaign performance clearly and use insight to refine content, messaging, and approach

Hands-on experience with email marketing platforms such as Spotler, Mailchimp, Dotdigital, or similar, including campaign setup and QA Confident working with CRM systems, social platforms (particularly LinkedIn) and Microsoft Office, especially Excel.