Marketing Manager

Morgan McKinley; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

A renowned recruitment agency is seeking an experienced marketing professional in London to drive product marketing strategies and manage large-scale campaigns. The ideal candidate will have at least 7 years of experience, particularly with Amazon Ads, and a strong analytical background. Responsibilities include validating market opportunities, providing insights for product development, and managing communications to enhance user engagement. This position involves three days onsite and two days of work from home.

Qualifications

• Minimum 7+ years of marketing experience, preferably in performance or digital media.
• Demonstrable knowledge of key advertising metrics and programs.
• Experience in planning and execution across online and traditional retail channels.
• Strong analytical skills and cross-functional collaboration.

Responsibilities

• Act as a subject matter expert on products to provide input in the development process.
• Validate market sizes and opportunities for products or business ventures.
• Drive and manage large-scale campaigns addressing user needs.
• Develop user insights and feedback processes to improve UX and engagement.
• Drive product brand positioning, messaging, and cross-channel campaigns to meet OKRs.

Skills

Marketing experience

Experience with Amazon Ads

Analytical skills

Organizational skills

Collaboration skills

Brand management

Tools

Advertising analytics tools

Job description

Overview

Location: London, UK (3 days onsite, 2 days WFH)

Responsibilities

• Act as a subject matter expert on product(s) or feature(s) to partners across teams to provide input in the product and feature development process, drive market analysis, and predict and provide insights on industry trends on product development and marketing.
• Drive the framework development and rollout of strategies for product marketing content across channels. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, as a key contributor.
• Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), as a key contributor. Use subject matter expertise in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
• Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
• Drive product brand positioning, value propositions, and messaging strategy using voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).
• Drive and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Drive evaluation and analysis of campaign performance for optimization, determine channels for reaching and engaging users, and drive integrated channels to meet targets.

Skills/Experience

• Minimum 7+ years of marketing experience; performance or digital media a big plus.
• Experience working directly with Amazon Ads with demonstrable knowledge of key advertising metrics and programs.
• Strong business acumen; experience in building go-to-market strategy, planning and execution across online and traditional retail channels while managing large channel marketing budgets.
• Sharp analytical skill and demonstrated capability to analyze marketing performance.
• Excellent organizational and cross-functional collaboration skills.
• Experience working for powerful, iconic brands that engage consumers through disruptive marketing.