Content Manager, Challenger Brand

Salt Digital Recruitment; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

Salt Digital Recruitment partners with a London-born challenger brand to recruit a Content Marketing Manager for a hybrid role in London. You will craft inspiring content across channels, including copy, CRM, social media, and web, and balance strategy with hands-on creation.

You will own the content calendar, manage the CMS, collaborate with Product, and develop influencer campaigns while tracking performance with analytics and A/B testing to maximise reach and impact.

Qualifications

• 4+ years' experience in content creation with strong copywriting.
• Proven copywriting, content creation and community management for D2C brands.
• Strong writing, storytelling and SEO knowledge.

Responsibilities

• Be the go-to for content across channels with a distinctive voice.
• Create engaging copy for marketing and product touchpoints (web, email, social, video, campaigns).
• Manage CMS, align content with goals, and plan social/editorial calendars.
• Build relationships with influencers/creators for campaigns and storytelling.
• Analyse content performance using analytics and A/B testing to optimise reach.

Skills

Copywriting

Content creation

Community management

SEO

Analytics

A/B testing

Social media

CMS management

Tools

CMS

Job description

Content Marketing Manager, Challenger Brand London, Hybrid (3 days in office) £40-£55K

Salt has partnered with a high-growth challenger brand, born in London and now operating across the UK and Europe. This planet-friendly disruptor is now looking for a Content Marketing Manager to join their dynamic team and craft inspiring, impactful content across channels – including copy, CRM, social media, and web. You'll bring creativity, digital fluency, and strategic storytelling to the table, connecting words and visuals in ways that resonate with diverse audiences and amplify a bold, purpose-driven brand.

The Role:

Be the go-to person for content across all channels, maintaining a consistent and distinctive tone of voice. Create engaging copy for marketing and product touchpoints, including web, email, social, video, and campaigns. Manage the CMS and collaborate with Product to ensure a scalable, user-friendly platform. Plan and execute social and editorial calendars, aligning content with marketing goals and key moments. Build relationships with influencers and creators to deliver campaigns and storytelling. Monitor review platforms and online communities, maintaining positive brand sentiment. Analyse content performance using analytics and A/B testing, optimising reach and engagement.

The Person:

4+ year's of experience in content creation with a strong copywriting background. Proven experience in copywriting, content creation, and community management for D2C brands. Strong writing and storytelling skills, with SEO knowledge. Eye for design and basic video content creation. Data-informed, proactive, and results-oriented. Adaptable, creative, and open to feedback.

*Rates depend on experience and client requirements