Senior Commercial Analyst

Harnham; Sheffield; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Travel expenses covered

Job summary

Harnham is seeking a Senior Commercial Analyst to shape how we use customer, product, and commercial data across acquisition, engagement, retention, and growth. You will work closely with senior stakeholders, including the CMO, to drive data-informed decisions in a fast-growing educational SaaS-like business.

You will bridge Customer, Product, Marketing, and Commercial analytics, building robust semantic models, dashboards, and self-serve reporting while expanding our analytics capability with

Qualifications

• 3+ years in a Data Analyst, BI Analyst, Commercial Analyst, Customer Analyst, or Product Analyst role.
• Strong Power BI experience and ability to build semantic models.
• Experience with dbt and SQL in a SaaS/subscription environment.

Responsibilities

• Analyse customer journeys from awareness to conversion and retention.
• Understand product usage, content engagement, and customer behaviour.
• Explore growth, churn, and lifecycle performance.
• Translate business requirements into analytical approaches and recommendations.
• Build and enhance Power BI dashboards and reporting solutions.
• Collaborate with senior stakeholders to answer key business questions.
• Support acquisition, retention, loyalty, and customer value initiatives.

Skills

Power BI

SQL

Stakeholder management

Analytics

Product analytics

Tools

Power BI

dbt

Job description

I'm hiring a Senior Commercial Analyst for a fast-growing subscription business in the education sector, helping shape how the organisation uses customer, product, and commercial data to drive acquisition, engagement, retention, and growth. This is a great opportunity for someone who enjoys combining customer analytics, product analytics, BI, and commercial insight in a highly visible role with direct exposure to senior stakeholders, including the CMO.

About the Company

A rapidly growing SaaS-style subscription business providing professional development, training, webinars, and educational content to schools, trusts, universities, and international organisations. The platform has a large and highly engaged user base, with strong retention rates and significant growth ambitions. As the business expands, they're looking to better understand customer behaviour, product engagement, and the drivers of acquisition and retention.

Responsibilities

You'll sit within a small, collaborative Data & Insights team and act as the analytical link between Product, Marketing, Customer Success, and Commercial teams. This role is all about understanding:

• How customers discover and engage with products
• What drives conversion and retention
• Which content and services create the most value
• How customer behaviour changes throughout the lifecycle
• Where opportunities exist to improve acquisition, engagement, and revenue

The role combines stakeholder management, analytics, data modelling, dashboarding, and commercial insight.

What you'll be doing

Customer & Product Analytics

• Analyse customer journeys from awareness through to conversion and retention
• Understand product usage, content engagement, and customer behaviour
• Explore customer growth, churn, and lifecycle performance
• Identify opportunities to improve user engagement and conversion

Commercial Insight

• Work directly with senior stakeholders to answer key business questions
• Translate business requirements into analytical approaches and recommendations
• Support acquisition, retention, loyalty, and customer value initiatives
• Present findings in a clear and commercially meaningful way
• Build and enhance Power BI dashboards and reporting solutions
• Design and maintain semantic models
• Work with dbt and SQL to improve analytical capability
• Help evolve the organisation's analytics and self-service reporting environment

Cross-Functional Collaboration

• Partner with Marketing, Product, Customer Success, and Commercial teams
• Work closely with Data Engineering colleagues to deliver scalable solutions
• Support strategic projects across customer acquisition, engagement, and retention

Required Skills

• 3+ years' experience in a Data Analyst, BI Analyst, Commercial Analyst, Customer Analyst, or Product Analyst role
• Strong Power BI experience
• Experience building semantic models
• Experience working with dbt
• Experience within a SaaS, subscription, membership, or recurring-revenue environment
• Strong stakeholder management and communication skills
• Ability to translate analysis into actionable business recommendations

Preferred Skills

• Customer analytics experience
• Product analytics experience
• Marketing or CRM analytics exposure
• Customer retention and lifecycle analysis
• Experience with AI capabilities within Snowflake
• B2B subscription business experience
• Education or EdTech experience
• Government or public-sector datasets
• Exposure to predictive analytics or data science

Pay range and compensation package

Hybrid working (1 day per week in Sheffield)

Travel expenses covered where applicable

Strong progression opportunities

Broad exposure to customer, product, and commercial analytics

Fast-growing business with a highly engaged customer base

Direct exposure to senior decision-makers

Opportunity to influence product, customer, and commercial strategy

Broad role spanning customer, product, marketing, and commercial analytics

Small team environment with genuine ownership and visibility

Strong opportunity to shape how data is used across the organisation

Interview Process

• Stage 1: Initial interview with the hiring manager
• Stage 2: Analytics / presentation exercise
• Stage 3: Team competency interview
• Stage 4: Final sign-off with senior leadership

This role would be ideal for someone currently working as a:

• Senior Commercial Analyst
• Customer Insight Analyst
• Customer Analyst
• Product Analyst
• Senior BI Analyst
• Customer Analytics Analyst

who wants a broader role with more stakeholder engagement, commercial influence, and ownership