Senior Commercial Analyst

Harnham - Data & Analytics Recruitment; Sheffield; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Travel expenses covered

Hybrid work arrangement

Job summary

Harnham is seeking a Senior Commercial Analyst in Sheffield on a hybrid basis (1 day onsite per week). You will influence commercial strategy by linking customer, product, and marketing data to drive acquisition, engagement, retention and growth in a fast-growing education-focused SaaS business.

You will partner with senior stakeholders, build robust BI dashboards, and translate insights into actionable recommendations that shape product and marketing decisions.

Qualifications

• 3+ years in Data Analyst/BI/Commercial/Customer/Product Analyst roles.
• Strong Power BI experience.
• Strong SQL skills.
• Experience building semantic models.
• Experience with dbt.
• Experience in SaaS/subscription environments.
• Excellent stakeholder management and communication skills.
• Ability to translate analysis into actionable business recommendations.

Responsibilities

• Analyse customer journeys from awareness through conversion and retention.
• Understand product usage, content engagement, and customer behaviour.
• Explore customer growth, churn, and lifecycle performance.
• Identify opportunities to improve engagement and conversion.
• Work directly with senior stakeholders to answer key business questions.
• Translate business requirements into analytical approaches and recommendations.
• Support acquisition, retention, loyalty, and customer value initiatives.
• Present findings clearly and commercially.

Skills

Power BI

SQL

Semantic models

dbt

SaaS/subscription

Stakeholder management

Communication

Data analytics

Tools

dbt

Snowflake

Job description

Senior Commercial Analyst

£50,000-£60,000
Sheffield - Hybrid (1 day per week onsite)
Travel expenses covered where applicable

I'm hiring a Senior Commercial Analyst for a fast-growing subscription business in the education sector, helping shape how the organisation uses customer, product, and commercial data to drive acquisition, engagement, retention, and growth.

This is a great opportunity for someone who enjoys combining customer analytics, product analytics, BI, and commercial insight in a highly visible role with direct exposure to senior stakeholders, including the CMO.

The company

A rapidly growing SaaS-style subscription business providing professional development, training, webinars, and educational content to schools, trusts, universities, and international organisations.

The platform has a large and highly engaged user base, with strong retention rates and significant growth ambitions. As the business expands, they're looking to better understand customer behaviour, product engagement, and the drivers of acquisition and retention.

The role

You’ll sit within a small, collaborative Data & Insights team and act as the analytical link between Product, Marketing, Customer Success, and Commercial teams.

This role is all about understanding:

• How customers discover and engage with products
• What drives conversion and retention
• Which content and services create the most value
• How customer behaviour changes throughout the lifecycle
• Where opportunities exist to improve acquisition, engagement, and revenue

The role combines stakeholder management, analytics, data modelling, dashboarding, and commercial insight.

What you'll be doing

Customer & Product Analytics

• Analyse customer journeys from awareness through to conversion and retention
• Understand product usage, content engagement, and customer behaviour
• Explore customer growth, churn, and lifecycle performance
• Identify opportunities to improve user engagement and conversion

Commercial Insight

• Work directly with senior stakeholders to answer key business questions
• Translate business requirements into analytical approaches and recommendations
• Support acquisition, retention, loyalty, and customer value initiatives
• Present findings in a clear and commercially meaningful way

Reporting & Data Modelling

• Build and enhance Power BI dashboards and reporting solutions
• Design and maintain semantic models
• Work with dbt and SQL to improve analytical capability
• Help evolve the organisation's analytics and self-service reporting environment

Cross-Functional Collaboration

• Partner with Marketing, Product, Customer Success, and Commercial teams
• Work closely with Data Engineering colleagues to deliver scalable solutions
• Support strategic projects across customer acquisition, engagement, and retention

What they're looking for

Essential

• 3+ years' experience in a Data Analyst, BI Analyst, Commercial Analyst, Customer Analyst, or Product Analyst role
• Strong Power BI experience
• Strong SQL skills
• Experience building semantic models
• Experience working with dbt
• Experience within a SaaS, subscription, membership, or recurring-revenue environment
• Strong stakeholder management and communication skills
• Ability to translate analysis into actionable business recommendations

Highly desirable

• Customer analytics experience
• Product analytics experience
• Marketing or CRM analytics exposure
• Customer retention and lifecycle analysis
• Experience with AI capabilities within Snowflake
• B2B subscription business experience

Nice to have

• Education or EdTech experience
• Government or public-sector datasets
• Exposure to predictive analytics or data science

Why join?

• Fast-growing business with a highly engaged customer base
• Direct exposure to senior decision-makers
• Opportunity to influence product, customer, and commercial strategy
• Broad role spanning customer, product, marketing, and commercial analytics
• Small team environment with genuine ownership and visibility
• Strong opportunity to shape how data is used across the organisation

Package

• £50,000-£60,000
• Hybrid working (1 day per week in Sheffield)
• Travel expenses covered where applicable
• Strong progression opportunities
• Broad exposure to customer, product, and commercial analytics

Interview Process

Stage 1: Initial interview with the hiring manager

Stage 2: Analytics / presentation exercise

Stage 3: Team competency interview

Stage 4: Final sign-off with senior leadership

This role would be ideal for someone currently working as a:

• Senior Commercial Analyst
• Customer Insight Analyst
• Customer Analyst
• Senior BI Analyst
• Customer Analytics Analyst

who wants a broader role with more stakeholder engagement, commercial influence, and ownership.