Senior Campaign Manager - Data-Driven Growth & Events

Caselton Clark; Greater London; Sur place; GBP 42 000 - 64 000; Plein temps

Avantages offerts par ce poste

End of year wellbeing shutdown

Summer hours on Fridays

Pension scheme

Private medical insurance

Free on-site gym

Cycle to work scheme

Season ticket loans

Résumé du poste

Caselton Clark is seeking a hands-on Campaign Marketer to own the strategy and delivery for our events and digital products. You will drive acquisition and retention, shaping plans from concept through copy and channel decisions, with a clear focus on conversion.

You will lead a small team, brief agencies and freelancers, write on-brand copy, and own weekly KPI reporting and post-event analysis. The role offers scope to coach two campaign executives and develop campaigns using data and feedback.

Qualifications

• Hands-on campaign marketer with ownership of strategy and delivery.
• Strong on segmentation and direct response copywriting.
• Experience coordinating agencies and freelancers.
• Coaching a small team is part of the role.

Responsabilités

• Own the campaign strategy and plans for your products, driving acquisition and retention across events and digital products.
• Deliver campaigns, briefing and managing internal teams plus agencies and freelancers.
• Write and proofread copy tailored to each audience segment and on-brand.
• Own reporting from weekly KPIs to post-event analysis and recommendations.
• Manage the product marketing budget with support from Head of Marketing.
• Use BI, customer data and feedback to shape new campaign ideas.
• Manage and develop two campaign executives.

Connaissances

Campaign planning

Copywriting

Team leadership

Agency management

Data analysis

Budget management

Description du poste

Caselton Clark is seeking a hands-on Campaign Marketer to own the strategy and delivery for our events and digital products. You will drive acquisition and retention, shaping plans from concept through copy and channel decisions, with a clear focus on conversion.

You will lead a small team, brief agencies and freelancers, write on-brand copy, and own weekly KPI reporting and post-event analysis. The role offers scope to coach two campaign executives and develop campaigns using data and feedback.