Performance Marketing Executive: Data-Driven Growth

Costa Crociere S.p.A.; Southampton; On-site; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Employee discounts on cruises

25 days annual leave

Learning & development opportunities

Health and wellbeing benefits

Staff restaurant onsite

Job summary

Carnival UK is seeking a senior performance marketing professional to drive paid social and display initiatives. You will own media planning and execution, optimise campaigns for direct response, and report on core KPIs across multiple platforms.

You will develop data-led plans, manage large budgets, and collaborate with privacy/compliance teams to ensure brand-safe campaigns. The role requires strong analytical and storytelling ability with tight deadlines.

Qualifications

• Experience in performance marketing with ownership of large budgets and revenue targets.
• Deployment of biddable media across paid social and programmatic channels.
• Proficient with AA/CJA, incrementality testing, MMM/MTA inputs and data-driven decision making.

Responsibilities

• Accountable for media planning and delivery to drive lower funnel metrics.
• Supports implementation, optimisation and reporting of performance media channels (paid social, display).
• Monitors campaign performance and flags issues or opportunities for improvement.
• Creates campaigns and manages day-to-day execution with a focus on direct response (ROAS/Revenue).
• Develops data-led campaign proposals and performance-focused media plans.

Skills

Media planning

Paid social

Display campaigns

ROAS optimization

Analytics platforms

Google Ads

Meta Ads

DV360

The Trade Desk

Power BI

Tableau

Data analysis

Privacy compliance

Tools

DV360

The Trade Desk

Google Ads

Meta

Power BI

Tableau

Job description

Carnival UK is seeking a senior performance marketing professional to drive paid social and display initiatives. You will own media planning and execution, optimise campaigns for direct response, and report on core KPIs across multiple platforms.

You will develop data-led plans, manage large budgets, and collaborate with privacy/compliance teams to ensure brand-safe campaigns. The role requires strong analytical and storytelling ability with tight deadlines.