Senior Campaign Manager

Caselton Clark; Greater London; On-site; GBP 42,000 - 64,000; Full time

Benefits offered by this job

End of year wellbeing shutdown

Summer hours on Fridays

Pension scheme

Private medical insurance

Free on-site gym

Cycle to work scheme

Season ticket loans

Job summary

Caselton Clark is seeking a hands-on Campaign Marketer to own the strategy and delivery for our events and digital products. You will drive acquisition and retention, shaping plans from concept through copy and channel decisions, with a clear focus on conversion.

You will lead a small team, brief agencies and freelancers, write on-brand copy, and own weekly KPI reporting and post-event analysis. The role offers scope to coach two campaign executives and develop campaigns using data and feedback.

Qualifications

• Hands-on campaign marketer with ownership of strategy and delivery.
• Strong on segmentation and direct response copywriting.
• Experience coordinating agencies and freelancers.
• Coaching a small team is part of the role.

Responsibilities

• Own the campaign strategy and plans for your products, driving acquisition and retention across events and digital products.
• Deliver campaigns, briefing and managing internal teams plus agencies and freelancers.
• Write and proofread copy tailored to each audience segment and on-brand.
• Own reporting from weekly KPIs to post-event analysis and recommendations.
• Manage the product marketing budget with support from Head of Marketing.
• Use BI, customer data and feedback to shape new campaign ideas.
• Manage and develop two campaign executives.

Skills

Campaign planning

Copywriting

Team leadership

Agency management

Data analysis

Budget management

Job description

Internationally established with offices across the globe, this company is a market leader in delivering events, information and media solutions.

This role sits in a growing portfolio with a busy year ahead: a flagship international event, two further editions overseas, a news brand and a set of digital products.

The role:

This is a hands on campaign role with real ownership. You would own the campaign strategy and delivery for your products, from the plan through to the copy and the channels, with a clear focus on conversion.

• Own the campaign strategy and plans for your products, driving acquisition and retention across events and digital products.
• Deliver those campaigns, briefing and managing the internal team plus agencies and freelancers.
• Write and proofread the copy, tailored to each audience segment and on brand.
• Own the reporting, from weekly event KPIs and forecasts through to post event analysis and recommendations.
• Manage the product marketing budget, with support from the Head of Marketing.
• Use business intelligence, customer data and feedback to shape new campaign ideas.
• Manage and develop two campaign executives.

We are looking for a campaign marketer who enjoys the detail and likes watching the numbers move. If you are strong on segmentation, write good direct response copy, prefer testing and learning over guessing, and know how to get the best out of agencies and freelancers, this will suit you. Coaching a small team is part of it too, so there is plenty of scope if you enjoy bringing people on.

The Benefits:

• End of year wellbeing shutdown (closed for the last week of the year)
• Summer Hours in August, finishing at 3pm on Fridays
• Pension Scheme and Private Medical Insurance
• Free on site gym, cycle to work scheme and season ticket loans