Senior Campaign Manager

SalesCaptain; Greater London; Remote; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Remote work

Collaborative team

Paid vacation, days off, and sickLeave

Team-building activities

Books and Kindles for learning

Specialized training programs

Rate matching bonus

Job summary

SalesCaptain in the UK is seeking a Senior Campaign Manager to own outbound strategy for international clients, delivering high-conversion cold email and LinkedIn outreach campaigns.

You’ll conduct audience and industry research, define ICPs, craft messaging with AI support, test new angles, report progress to clients, and drive upsell opportunities. This full-time, remote role follows EU hours with a collaborative team and growth-focused perks.

Qualifications

• 2+ years in Marketing, Sales, GTM, or as a BDR at tech companies.
• Experience with LinkedIn Sales Navigator and Cold Email sequencers.
• Proven ability to write high-converting cold email and LinkedIn sequences.
• Proficient with prompt engineering and AI platforms for messaging flows.

Responsibilities

• Manage strategy and execution of Cold Email and LinkedIn Outreach campaigns for international clients.
• Perform audience and industry research to identify USPs and market needs.
• Define targeting and ICP criteria for each campaign.
• Create messaging for outbound campaigns with copy and AI support.
• Evaluate campaign performance and suggest optimizations to hit KPIs.
• Identify and test new campaign angles to increase positive replies.
• Communicate with clients, create reports, and manage retention and upselling.

Skills

GTM strategy

LinkedIn Sales Navigator

Cold email sequences

AI messaging / prompt engineering

Tech/SaaS experience

Organization & deadlines

Tools

LinkedIn Sales Navigator

Cold email tools

AI platforms

Job description

Join the GTM Revolution at SalesCaptain - Where B2B Growth Happens

Since our beginnings in 2021, SalesCaptain has grown into a global force, working with fast-growing B2B brands, YC & Techstars startups, and Series B&C companies, helping them go to market using a predictable process.

We are currently looking for a results-driven Senior Campaign Manager to manage the outbound strategy, and communications with our international clients. This is a full-time, remote position (working EU hours).

What you'll do

• Manage the Strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients


• Perform in-depth audience research, industry research, and competitor analysis to understand each client’s USPs, the market needs, and identify the right positioning for the client


• Define the targeting & ICP criteria for every campaign based on in-depth audience research


• Create messaging for the Outbound campaigns using a combination of your own copy & AI and in-depth audience research


• Evaluate campaign performance and recommend optimizations to help achieve our campaign KPIs and improve lead quantity


• Identify, evaluate, and test new campaign angles and niches to increase positive replies


• Communicate with clients and create reports to showcase progress and results, and manage retention and upselling.

The main KPIs for the role

Positive Replies (Weekly), Client Satisfaction (NPS), Client Retention (Quarterly), New Ideas proposed to Clients (Monthly), Deals Created (Monthly)

Who you are

• At least 2 years of relevant work experience in Marketing, Sales, GTM, or as a BDR at tech companies.


• Experience with LinkedIn Sales Navigator and Cold Email sequencers


• Proven ability to write high-converting cold email and LinkedIn sequences. Come with proof of your work.


• Being well-versed in prompt engineering and AI platforms when it comes to creating messaging flows for every campaign


• Experience in the Tech, SaaS, software industry, or in a high-growth start-up


• Willingness to experiment with new AI Sales tools every month to improve campaign performance


• Being structured and organized, with strong communication skills, a sense of ownership, and the ability to meet deadlines consistently

We hope that you're excited by all the possibilities that come with working at SalesCaptain!

In addition to our unique structure that lets you own your work and choose where to focus, we also offer these fun perks and benefits:

• Ability to work remotely (no more commutes!)


• Collaborative, friendly, and passionate team


• Paid vacation, days off, and sick leaves


• Exciting team-building activities


• Free books and Kindles to help you become a better marketer and person


• Specialized training programs to become a Clay Expert and build your personal brand


• Tell us your rate - we'll do our best to match it and add a bonus