Senior Marketing Manager – Maternity Cover

Government Recruitment Service; Birmingham; Sur place; GBP 41 000 - 50 000; Plein temps

Avantages offerts par ce poste

Pension contribution 28.97%

25 days annual leave + 8 bank holidays

Flexible working options

Résumé du poste

The Government Recruitment Service advertises a Senior Marketing Manager role for maternity cover in Birmingham, working with the Department for Transport. You will lead multi-channel campaigns, manage budgets and teams, and influence policy-related communications across broadcast, PR, digital, and social media.

You will collaborate with Ministers’ offices, policy colleagues, and external agencies to deliver insight-driven campaigns that support road safety and electric vehicle initiatives, with

Responsabilités

• Reviewing and analysing research and policy to extract and identify relevant insights to shape campaign strategy and activity, maintaining strong relationships with policy and analysis colleagues.
• Campaign planning and delivery across above and below the line channels including broadcast (e.g. radio, video on demand), PR, digital and social media platforms, and brand and media partnerships.
• Project managing complex campaign timelines and providing leadership and oversight on elements of campaign planning and delivery, working collaboratively with external commercial agencies to deliver high-quality, cost-effective collateral to agreed timescales and budget.
• Developing positive relationships with internal and external stakeholders to deliver communications through trusted intermediaries, and working closely with senior leadership, Special Advisers and Private Office to provide campaign updates and secure approvals.
• Managing marketing budgets and developing and delivering evaluation plans to assess impact and effectiveness of campaign activity, to ensure value for money and to apply learnings to future activity.
• Providing marketing expertise and advice to wider DfT communications and policy colleagues and providing oversight of brand channels such as social media, website and newsletters where necessary. Support responding to FOIs, PQs, TOs and other correspondence.
• People management, developing direct reports and managing teams to deliver campaigns.

Description du poste

Senior Marketing Manager – Maternity Cover

Can you manage fast-paced working across multiple areas?

Do you have experience working on behaviour change or multi-channel marketing campaigns?

Have you got excellent communication and influencing skills?

If so, we’d love to hear from you!

The Department for Transport is a high-profile department at the heart of Government. We pride ourselves on first-class, creative communication that tells compelling stories about transport through the people that use it.

We are an energetic, ambitious, and innovative team. This role requires someone with the skills, knowledge, and passion to develop insight-driven, audience-focused communications.

Joining our department comes with many benefits, including:

• Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions Contribution rates
• 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays, including a privilege day for the King’s birthday.
• Flexible working options where we encourage a great work-life balance.

Read more in the Benefits section below!

Find out more about what it's like working at DfT: Department for Transport Central - Department for Transport Careers

We are looking for a talented and confident marketing professional to work on one or more of the Department’s high profile campaigns across areas such as road safety and supporting the UK’s transition to Electric Vehicles.

As a Senior Campaign Manager, you will provide expert marketing advice and project manage large budgets to deliver advertising, partnership marketing and PR activity. You’ll work closely with creative, research, partnership and media planning agencies, and forge strong relationships with important stakeholders, policy officials and Ministers’ offices.

Your responsibilities will include, but aren’t limited to:

1. Reviewing and analysing research and policy to extract and identify relevant insights to shape campaign strategy and activity, maintaining strong relationships with policy and analysis colleagues.

2. Campaign planning and delivery across above and below the line channels including broadcast (e.g. radio, video on demand), PR, digital and social media platforms, and brand and media partnerships.

3. Project managing complex campaign timelines and providing leadership and oversight on elements of campaign planning and delivery, working collaboratively with external commercial agencies to deliver high-quality, cost-effective collateral to agreed timescales and budget.

4. Developing positive relationships with internal and external stakeholders to deliver communications through trusted intermediaries, and working closely with senior leadership, Special Advisers and Private Office to provide campaign updates and secure approvals.

5. Managing marketing budgets and developing and delivering evaluation plans to assess impact and effectiveness of campaign activity, to ensure value for money and to apply learnings to future activity.

6. Providing marketing expertise and advice to wider DfT communications and policy colleagues and providing oversight of brand channels such as social media, website and newsletters where necessary. Support responding to FOIs, PQs, TOs and other correspondence.

7. People management, developing direct reports and managing teams to deliver campaigns.

Great line management is important to us as an organisation, and we will equip and support line managers to develop the skills they need. We aim to empower line managers to create teams where people can flourish and deliver excellent outcomes for the public.

For further information on the role, please read the attached role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.

Company: Government Recruitment Service Salary: £45,900 to £45,900 a year Hours: Full-time Location: Birmingham Job type: Temporary Posting date: 28 Oct 2026 Closing date: 8 Nov 2026

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