Senior Business Analyst – Direct-to-Consumer Ecommerce

PlayStation

Greater London

Hybrid

GBP 75,000 - 110,000

Full time

10 days ago

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Benefits offered by this job

Hybrid working
Discretionary bonus
Private Medical Insurance
Dental Scheme
25 days holiday per year
On Site Gym
Subsidised Café
Free soft drinks
On site bar
Access to cycle garage and showers

Job summary

Sony Interactive Entertainment (PlayStation) is seeking a Lead/Staff Business Analyst to shape Direct-to- Consumer strategies for PlayStation Store and PlayStation Direct. You will translate business needs into testable requirements for Product, Engineering, Analytics and Data Science teams, ensuring alignment with stakeholders and delivery outcomes.

Applicants should excel at turning ambiguity into concrete requirements, influence senior leaders, and lead cross‑functional collaboration across

Qualifications

  • Extensive BA experience in digital commerce or retail.
  • Experience leading cross-domain initiatives across markets.
  • Partnering with product, engineering, analytics and data science.

Responsibilities

  • Translate complex business needs into clear requirements for teams.
  • Frame cross-functional problems and align senior decision-makers.
  • Coordinate across Business, Product, Engineering, Analytics and Finance.
  • Evaluate trade-offs across journeys, models and ops.
  • Redesign processes to enable scalable tooling and automation.
  • Test hypotheses with analytics to justify changes.
  • Influence executives with data-informed recommendations.
  • Develop best practices to raise BA capability.

Skills

Business Analysis
Digital commerce
Cross-functional leadership
Executive communication
Global initiatives

Tools

Product & Engineering collaboration

Job description

Sony Interactive Entertainment (PlayStation) is seeking a Lead/Staff Business Analyst to shape Direct-to- Consumer strategies for PlayStation Store and PlayStation Direct. You will translate business needs into testable requirements for Product, Engineering, Analytics and Data Science teams, ensuring alignment with stakeholders and delivery outcomes.

Applicants should excel at turning ambiguity into concrete requirements, influence senior leaders, and lead cross‑functional collaboration across

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