Lead/Staff Business Analyst

PlayStation; Greater London; Hybrid; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Hybrid working

Discretionary bonus

Private Medical Insurance

Dental Scheme

25 days holiday per year

On Site Gym

Subsidised Café

Free soft drinks

On site bar

Access to cycle garage and showers

Job summary

Sony Interactive Entertainment (PlayStation) is seeking a Lead/Staff Business Analyst to shape Direct-to- Consumer strategies for PlayStation Store and PlayStation Direct. You will translate business needs into testable requirements for Product, Engineering, Analytics and Data Science teams, ensuring alignment with stakeholders and delivery outcomes.

Applicants should excel at turning ambiguity into concrete requirements, influence senior leaders, and lead cross‑functional collaboration across

Qualifications

• Extensive BA experience in digital commerce or retail.
• Experience leading cross-domain initiatives across markets.
• Partnering with product, engineering, analytics and data science.

Responsibilities

• Translate complex business needs into clear requirements for teams.
• Frame cross-functional problems and align senior decision-makers.
• Coordinate across Business, Product, Engineering, Analytics and Finance.
• Evaluate trade-offs across journeys, models and ops.
• Redesign processes to enable scalable tooling and automation.
• Test hypotheses with analytics to justify changes.
• Influence executives with data-informed recommendations.
• Develop best practices to raise BA capability.

Skills

Business Analysis

Digital commerce

Cross-functional leadership

Executive communication

Global initiatives

Tools

Product & Engineering collaboration

Job description

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting- edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Role overview:

Sony Interactive Entertainment (PlayStation) is seeking a Lead/Staff Business Analyst to help shape the future of our Direct-to-Consumer businesses - PlayStation Store and PlayStation Direct.

You will lead business analysis for cross-domain commercial initiatives, working with senior leaders and subject‑matter experts to understand business objectives, processes and customer needs. You will be accountable for translating these needs into clear, testable business requirements that Product, Engineering, Analytics and Data Science teams use to design and build new ecommerce products and supporting tools. Throughout development, you will maintain alignment between business stakeholders and delivery teams, ensuring the resulting solutions fulfil the underlying business need.

If you have extensive experience turning ambiguous problems and processes into clear business requirements and aligning cross‑functional senior leadership on the path forward, we’d love to hear from you.

What you’ll be doing:

• Translating complex business needs into clear, structured, and testable business requirements that Product and Engineering can execute against. Remain engaged through design and development, resolving ambiguity and ultimately validating that the solution meets the original business need.
• Frame cross‑functional business problems, align senior decision‑makers with competing priorities and translate agreed objectives into clear business requirements, decision frameworks and measurable outcomes.
• Establish and coordinate effective collaboration across Business, Product, Engineering, Analytics, Data Science, and Finance teams to resolve shared challenges and ensure business needs are fulfilled.
• Evaluate strategic trade‑offs, dependencies and wider consequences across customer journeys, commercial models, markets and operational capabilities.
• Redesign cross‑functional business processes and operating models, identifying opportunities to create scalable tooling, automation and reusable capabilities.
• Partner with Product, Analytics and Data Science to test commercial hypotheses to build the case for change.
• Influence executive decisions through structured problem framing, commercial reasoning and clear, data‑informed recommendations.
• Apply your experience and expertise to strengthen the team’s business analysis capabilities, developing effective practices, methods and standards that improve the quality and consistency of our work.

What we’re looking for:

• Extensive experience in Business Analysis within digital commerce, subscriptions or retail businesses or related fields.
• Demonstrated experience leading business analysis for complex, global initiatives spanning multiple business domains, capabilities or markets.
• Demonstrated experience partnering with product, engineering, analytics and data science teams to design and deliver commerce and tooling solutions that meet the needs of business teams.
• Broad understanding of eCommerce customer journeys, commercial drivers and operational processes, with the ability to identify dependencies and evaluate cross‑domain consequences.
• Proven ability to align senior business leaders and cross‑functional teams where objectives or priorities differ, information is incomplete and deadlines are tight.
• Demonstrated experience mapping and redesigning complex business processes or operating models, building a compelling case for change and working across teams to implement and embed new ways of working.
• Executive‑level communication and influencing skills, with the ability to explain complex issues clearly and support recommendations with commercial reasoning and evidence.
• Experience providing functional leadership, mentoring experienced practitioners and raising business‑analysis capability across an organisation.
• Comfortable operating across regions, time zones and cultures, with flexibility for international travel and varied working hours.
• Resilient and adaptable in ambiguous, fast‑moving environments.

Desirable:

• Knowledge of payments, finance, and supply chains.
• Experience integrating AI/ML into business solutions.
• Familiarity with digital content management and publishing.
• Awareness of governance and ethics in AI and data practices.
• Experience working in multicultural, international environments.

Benefits:

• Hybrid working
• Discretionary bonus opportunity
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.