Senior Brand Manager, VMS - Growth & Insights (Hybrid)

STADA Thornton & Ross; Reading; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

25 days annual leave

Annual bonus scheme

Free winter flu jab

Wellbeing support

Electric Car Scheme

Cycle to Work Scheme

Enhanced Family Leave

Job summary

STADA UK Thornton & Ross is seeking a Senior Brand Manager for VMS (Vitamins, Minerals & Supplements) in Reading. You will shape long-term brand strategy, own activation across channels, and lead cross-functional teams to drive growth and profitability.

You will partner with Marketing, Digital, Insights, Sales, Medical, Regulatory, Supply and Finance to deliver consumer-centric plans, oversee NPD/renovation, and accelerate portfolio performance in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 4+ years of FMCG or Consumer Health experience is preferred.
• Strong executional capability with a track record of delivering brand growth.
• High energy, hands-on approach with a growth mindset.
• Strong analytical capability with comfort in data, digital, insights and performance metrics.
• Demonstrated commercial acumen with understanding of P&L drivers.
• Creative, ownership-driven mindset with resilience in a fast-paced environment.

Responsibilities

• Lead 360 brand management and portfolio leadership.
• Develop long-term brand strategies and annual brand plans with consumer-centric focus.
• Own activation roadmap across ATL, BTL, digital, PR, shopper and e-commerce.
• Drive portfolio prioritisation, resource allocation and scenario planning.
• Oversee day-to-day brand execution and empower Brand Managers.
• Monitor competitive dynamics and shape brand positioning and category strategy.
• Own brand P&L and A&P budget strategy with ROI focus.
• Lead monthly performance reviews and translate data into strategic recommendations.
• Build dashboards and reporting frameworks for visibility and agility.
• Partner with Sales to optimise promotional strategy and distribution opportunities.
• Influence strategy across global teams and secure resources.

Skills

Brand management

Portfolio leadership

Cross-functional leadership

P&L management

Analytics

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Digital analytics

Job description

STADA UK Thornton & Ross is seeking a Senior Brand Manager for VMS (Vitamins, Minerals & Supplements) in Reading. You will shape long-term brand strategy, own activation across channels, and lead cross-functional teams to drive growth and profitability.

You will partner with Marketing, Digital, Insights, Sales, Medical, Regulatory, Supply and Finance to deliver consumer-centric plans, oversee NPD/renovation, and accelerate portfolio performance in a fast-paced environment.