Senior Brand Manager, VMS – Growth & Strategy (Hybrid)

STADA Group; Reading; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Annual bonus

Hybrid working

Salary sacrifice pension (8% employer)

25 days annual leave (+ 5)

On-site EV charging

Job summary

STADA UK Thornton & Ross in Reading is seeking a Senior Brand Manager VMS to shape and execute the long-term brand strategy for Vitamins, Minerals & Supplements, driving in-market excellence and growth. You will partner across functions to deliver on initiatives and lead NPD/EPD projects with global teams to ensure UK relevance.

The role requires 4+ years in FMCG/Consumer Health, strong commercial acumen, and a proactive, ownership-driven mindset.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred).
• 4+ years of experience in FMCG or Consumer Health (strong advantage).
• Strong executional capability, with the ambition to deliver best-in-class brand building.
• High energy, hands-on approach, and a positive, growth-oriented mindset.
• Strong analytical capability and comfort working with digital, insights, and performance data.
• Demonstrated commercial acumen, with an understanding of P&L drivers.
• A creative, “think outside the box” mindset combined with a strong sense of ownership.
• Resilience and ability to thrive in a fast-paced, entrepreneurial environment.
• Ability to influence, lead cross-functional teams, and manage multiple stakeholders.

Responsibilities

• Lead the development of long-term brand strategies and annual brand plans, ensuring a clear, insight-driven, consumer-centric approach.
• Own the full activation roadmap across ATL, BTL, digital, PR, shopper, and e-commerce, ensuring integration, consistency, and excellence.
• Drive portfolio prioritisation, resource allocation, and scenario planning to maximize growth and profitability.
• Oversee day-to-day brand execution while empowering Brand Managers to deliver with autonomy and accountability.
• Monitor competitive dynamics and proactively shape brand positioning and category strategy.
• Own full brand P&L and A&P budget strategy and investment decisions, ensuring optimal ROI and alignment with business priorities.
• Lead monthly performance reviews with cross-functional teams, translating data into clear strategic recommendations.
• Build and refine performance dashboards and reporting frameworks to improve visibility, agility, and decision-making.
• Partner with Sales to strengthen customer-facing narratives, optimise promotional strategy, and unlock distribution opportunities.
• Demonstrate strong commercial acumen, with a clear understanding of P&L drivers.
• Contribute to innovation strategy for the portfolio, from opportunity identification to concept development and business case ownership.
• Oversee NPD/EPD projects, ensuring cross-functional alignment, on-time delivery, and launch excellence.
• Shape the medium-term innovation roadmap in partnership with global teams, ensuring relevance for the UK market.
• Drive post-launch evaluation and continuous optimisation of innovation performance.
• Identify lifecycle management opportunities to strengthen brand equity and accelerate growth.
• Act as senior project lead across Sales, Supply Chain, Regulatory, Medical, Finance, and external agencies.
• Ensure clarity of roles, timelines, and deliverables across all brand initiatives, driving accountability and pace.
• Build strong relationships with global teams to influence strategy, secure resources, and share best practices.
• Represent the brand and portfolio in key business forums, providing clear, data-driven recommendations to leadership.
• Elevate ways of working by embedding One STADA processes, performance culture, and marketing excellence frameworks.
• Contribute to building a high-performance marketing culture grounded in curiosity, ownership, and continuous improvement.
• Lead by example with a positive, hands-on, entrepreneurial mindset.
• Support recruitment, onboarding, and capability-building initiatives within the marketing team.
• Coach and mentor Brand Managers, supporting their development in strategy, analytics, and cross-functional leadership.

Skills

Brand management

Cross-functional leadership

Analytical capability

Commercial acumen

Strategic thinking

Growth mindset

Education

Bachelor’s degree (Marketing/Business/Communications)

Job description

STADA UK Thornton & Ross in Reading is seeking a Senior Brand Manager VMS to shape and execute the long-term brand strategy for Vitamins, Minerals & Supplements, driving in-market excellence and growth. You will partner across functions to deliver on initiatives and lead NPD/EPD projects with global teams to ensure UK relevance.

The role requires 4+ years in FMCG/Consumer Health, strong commercial acumen, and a proactive, ownership-driven mindset.