Senior Brand Manager, Luxury Fragrance Growth

The Fragrance Shop; Manchester; On-site; GBP 70,000 - 100,000; Full time

Job summary

The Fragrance Shop in Manchester is seeking a Senior Brand Manager to shape and execute brand strategy across a portfolio of luxury fragrance brands. You will lead product development, SKU decisions, and ensure cohesive brand expression while partnering with cross-functional teams.

You'll drive integrated campaigns, digital strategy, and performance analysis, with responsibility for brand P&L and budget stewardship, reporting to the Brand Director.

Qualifications

• 7+ years in brand management within the fragrance, beauty, or luxury industries.
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• Experience managing brand P&L, budgets, and financial targets.
• Strong understanding of brand strategy, positioning, and digital marketing.
• Excellent written, verbal, and presentation skills with cross‑functional influence.

Responsibilities

• Ownership of Brand Strategy: develop and execute brand strategies with Brand Director.
• Market Positioning: define and refine brand positioning in the luxury fragrance market.
• P&L Responsibility: oversee brand P&L, budgets, and financial performance.
• Brand Portfolio Leadership: manage multiple product lines aligned with strategy.
• Integrated Campaigns: lead campaigns across POS, PR, digital with agencies.
• Agency Management: manage relationships with PR, creative, and research agencies.
• Asset Oversight: sign-off on brand assets ensuring consistent brand expression.
• Cross-Functional Collaboration: work with Sales, NPD, Finance, Supply Chain.

Skills

Brand management

Marketing strategy

Digital marketing

P&L management

Leadership

Education

Bachelor’s degree in Marketing or Business

MBA (preferred)

Job description

The Fragrance Shop in Manchester is seeking a Senior Brand Manager to shape and execute brand strategy across a portfolio of luxury fragrance brands. You will lead product development, SKU decisions, and ensure cohesive brand expression while partnering with cross-functional teams.

You'll drive integrated campaigns, digital strategy, and performance analysis, with responsibility for brand P&L and budget stewardship, reporting to the Brand Director.