Brand Manager

Lt Talent; England; On-site; GBP 65,000 - 90,000; Full time

Job summary

Lt Talent is seeking a Brand Manager for luxury beauty & fragrance on a maternity cover. Based in the UK (Surrey), the role is on-site 3–4 days. It combines strategy, commercial planning, retail development, product launches, and marketing execution with real ownership of the UK business.

You will work with an international team in a lean, fast-moving environment, translating global plans into effective UK activity and delivering against commercial targets.

Qualifications

• Brand Manager / Senior Brand Manager experience in luxury fragrance or premium beauty.
• Commercial ownership with forecasting, budgets and KPIs.
• Strong understanding of the UK retail landscape and retailer relationships.
• Track record delivering annual brand plans, launches and multi-channel campaigns.
• Experience with international brand teams and adapting global strategy for the UK.
• Strong project management; able to juggle competing priorities.
• Excellent presentation and communication skills to influence stakeholders at all levels.
• Strong sense for luxury branding and attention to detail.
• Self-starter with commercial thinking and decisive mindset.

Responsibilities

• Take day-to-day ownership of the UK business and deliver the annual brand plan and targets.
• Monitor performance and market trends to identify opportunities and risks and drive actions.
• Assess commercial opportunities of new retailers and distribution before activation.
• Translate global brand strategy into UK activity and launches.
• Lead campaigns and activations across retail, PR, digital, media and events.
• Partner with National Accounts on retailer-specific plans to drive growth and visibility.
• Collaborate with PR to shape UK communications plan and protect brand image.
• Manage the marketing and activation budget and forecast with Sales, Finance and Supply.
• Maintain updates with the global team on UK performance and plans.
• Lead cross-functional brand meetings with clear actions and follow-through.
• Prepare and deliver presentations to the global team, senior leadership and retailers.
• Protect the brand positioning across UK activity, including in-store and events.

Skills

Brand management

Commercial ownership

Forecasting

Budget management

UK retail knowledge

Cross-functional collaboration

Presentation skills

Project management

Luxury branding

Job description

Role: Brand Manager - Luxury Beauty & Fragrance

Location: Surrey, 3/4 days on site

Contract: Fixed-term maternity cover: 12-15 months

We're working with a well-established business in the premium beauty sector to find a Brand Manager to take ownership of a key luxury fragrance brand in the UK during a period of maternity cover. This isn't purely a marketing role. It's a hands-on, commercially focused brand role with real ownership of the UK business.

You'll work directly with the international team, and the environment is lean and fast-moving, so you'll move between strategy, numbers, retailer plans, launches and day-to-day delivery without a large team around you.

The Role

You'll be responsible for developing and implementing local brand activity, ensuring commercial objectives are achieved while maintaining the positioning and integrity of a premium fragrance offering.

This is a broad, hands-on position suited to someone who enjoys working across commercial planning, retail development, product launches and marketing execution. You'll need to be comfortable working autonomously, managing competing priorities and turning business insights into practical actions.

Key Responsibilities

• Take day-to-day ownership of the UK business, delivering the agreed annual brand plan, priorities and commercial targets
• Monitor sell-in, sell-out, retailer and door performance, and track the wider market, competitors and consumer trends, to spot opportunities and risks and drive the actions that follow
• Assess the commercial opportunity of new retailers, doors and distribution before moving into activation
• Translate global brand strategy and launch plans into commercially effective UK activity
• Lead launches, key campaigns and 360° activation across retail, PR, digital, media, sampling and events, managing each from brief to execution
• Partner with National Account Managers on retailer-specific plans that drive productivity, visibility and growth
• Work with the PR team to shape and deliver the UK PR and communications plan
• Manage the marketing and activation budget, own performance reporting, and forecast with Sales, Finance and Supply
• Act as the day-to-day contact for the global team, with clear and timely updates on UK performance, plans and challenges
• Align colleagues across the business behind the brand plan, and lead regular cross-functional brand meetings with clear actions and follow-through
• Prepare and deliver presentations to the global team, senior leadership and retailer partners
• Protect the brand's positioning, image and desirability across all UK activity, including in-store executions, permanent and temporary

About You

• Proven Brand Manager / Senior Brand Manager experience within luxury fragrance, beauty or a premium consumer environment
• Genuine commercial ownership: forecasting, budgets, KPIs and performance analysis
• A solid understanding of the UK retail landscape, ideally with fragrance experience and established retailer relationships
• A track record of delivering annual brand plans, launches and multi-channel campaigns, not just communications and activation
• Experience working with international brand teams or principals, and adapting global strategy for the UK
• Strong project management skills, and the ability to juggle priorities without compromising quality
• Strong presentation and communication skills, with the confidence to influence stakeholders at every level
• A genuine feel for luxury, and the eye for detail needed to protect a prestige brand
• A self-starter who takes ownership and doesn't wait to be directed, combining commercial thinking with strong brand judgement and the confidence to challenge constructively

We are committed to creating an inclusive and diverse workforce and encourage applications from candidates of all backgrounds, ethnicity, genders, ages, sexual orientations, religions, and abilities.

Due to the high volume of applications we receive, if you have not heard from us within 7 days of submitting your application, unfortunately you have not been successful on this occasion. However, we thank you for your interest and encourage you to apply for future opportunitie's.