Senior Brand Manager

The Fragrance Shop; Manchester; On-site; GBP 70,000 - 100,000; Full time

Job summary

The Fragrance Shop in Manchester is seeking a Senior Brand Manager to shape and execute brand strategy across a portfolio of luxury fragrance brands. You will lead product development, SKU decisions, and ensure cohesive brand expression while partnering with cross-functional teams.

You'll drive integrated campaigns, digital strategy, and performance analysis, with responsibility for brand P&L and budget stewardship, reporting to the Brand Director.

Qualifications

• 7+ years in brand management within the fragrance, beauty, or luxury industries.
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• Experience managing brand P&L, budgets, and financial targets.
• Strong understanding of brand strategy, positioning, and digital marketing.
• Excellent written, verbal, and presentation skills with cross‑functional influence.

Responsibilities

• Ownership of Brand Strategy: develop and execute brand strategies with Brand Director.
• Market Positioning: define and refine brand positioning in the luxury fragrance market.
• P&L Responsibility: oversee brand P&L, budgets, and financial performance.
• Brand Portfolio Leadership: manage multiple product lines aligned with strategy.
• Integrated Campaigns: lead campaigns across POS, PR, digital with agencies.
• Agency Management: manage relationships with PR, creative, and research agencies.
• Asset Oversight: sign-off on brand assets ensuring consistent brand expression.
• Cross-Functional Collaboration: work with Sales, NPD, Finance, Supply Chain.

Skills

Brand management

Marketing strategy

Digital marketing

P&L management

Leadership

Education

Bachelor’s degree in Marketing or Business

MBA (preferred)

Job description

Established in 1994, The Fragrance Shop is the UK's leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrance affordable and accessible to everyone — showcasing over 700 brands across 216 stores and online, with a mission to Spray a Little Happiness.

The role

The Senior Brand Manager will play a pivotal role in shaping and executing brand strategy, overseeing product development, and driving market performance for a portfolio of luxury fragrance brands. Working closely with the Head of Brand & Creative and cross-functional teams, the Senior Brand Manager will take on both strategic and hands‑on responsibilities, managing key initiatives and ensuring consistent brand growth in line with company objectives.

This role sits between brand, focusing on higher-level strategy and leadership responsibilities while still being deeply involved in tactical execution.

Key Responsibilities

Strategic Brand Management

Ownership of Brand Strategy: Develop and execute brand strategies in collaboration with the Brand Director, ensuring alignment with global brand vision and market goals.

Market Positioning: Define and refine brand positioning to elevate brand identity and value in the luxury fragrance market.

P&L Responsibility: Oversee the brand P&L, manage budgets, and present financial performance alongside the sales team to senior leadership.

Brand Portfolio Leadership: Manage multiple product lines, ensuring each aligns with overall brand strategy and positioning.

Product Development and Innovation

Product Strategy: Lead product development cycles, from idea to launch, ensuring products meet market demands and profitability targets.

SKU and Design Oversight: Make key decisions on product assortment, packaging, and design direction to ensure cohesive brand expression across all SKUs.

Innovation Pipeline: Develop an innovation pipeline, identifying opportunities for product expansion and category development based on market insights and consumer trends.

Marketing and Communications Leadership

Integrated Campaigns: Lead the development and execution of integrated marketing campaigns (POS, PR, digital), collaborating with creative and media agencies.

Digital Strategy: Oversee digital and social media strategy to enhance brand presence and engagement, staying current with digital marketing trends.

Agency Management: Build and maintain relationships with PR, creative, and research agencies to ensure effective and brand‑aligned communication.

Asset Approval and Consistency: Oversee creation and sign‑off of all brand assets, ensuring adherence to brand guidelines and maximising market impact.

Relationship and Stakeholder Management

Licensor & Brand Owner Liaison: Serve as a primary contact for licensors, ensuring alignment on brand direction and initiatives.

Cross-Functional Collaboration: Work closely with Sales, NPD, Finance, and Supply Chain teams to ensure brand strategy aligns with operational goals.

Distributor and Partner Coordination: Lead communications with key distributors and market partners to support local marketing plans and product launches.

Performance Analysis and Reporting

Market and Consumer Insights: Conduct regular analyses of market trends, competitor performance, and consumer preferences to guide brand strategy.

Campaign Analysis: Measure the effectiveness of marketing initiatives, using insights to make strategic adjustments.

Sales Tracking: Monitor brand sales and market share, using data to inform quarterly and annual brand reviews with leadership.

Skills and Qualifications

Experience: 7+ years in brand management within the fragrance, beauty, or luxury industries, with a strong understanding of brand strategy, positioning, and digital marketing.

Educational Background: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

Financial Acumen: Experience managing brand P&L, budgets, and financial targets.

Consumer and Market Insight: Deep understanding of luxury consumer behavior and market trends in fragrance and beauty.

Communication & Leadership: Excellent written, verbal, and presentation skills, with the ability to influence cross‑functional teams and senior stakeholders.

Project Management: Strong organizational and project management skills, with a proven track record of leading multiple projects from inception to completion.

Digital Proficiency: Knowledge of digital and social media marketing platforms, with a focus on driving consumer engagement.